Director, Global Social Media

Responsibilities

• Own the organic social strategy, vision, and channel architecture across Instagram, TikTok, Facebook, Pinterest, X, LinkedIn, YouTube, and emerging platforms
• Lead, develop, and scale a team spanning social media management, content creation, and coordination
• Own the weekly social business review, reporting performance against revenue, app installs, app store clicks, engagement rate, and reach to executive stakeholders
• Build and operate a test-and-learn engine that identifies what drives performance by platform and reallocates effort accordingly
• Scale the short-form video engine behind the brand's breakout channel growth while raising engagement across every platform
• Set the content strategy across storytelling, education, and entertainment, shifting the mix from campaign imagery toward platform-native, humanizing content
• Partner with Brand and Communications to ensure social expresses the company narrative with consistency and discipline
• Partner with the Community function on UGC, engagement strategy, and community-led content moments
• Own the social measurement and tooling stack, and continuously improve data integrity in how performance is captured and framed
• Build proactive content operations so that every shoot, event, and office moment is treated as a content generation opportunity

Requirements

• 10-12+ years in social media with at least 3 years leading and developing teams
• Proven track record of scaling organic social for a high-growth consumer brand, with results tied to business outcomes rather than vanity metrics
• Deep fluency in social analytics and attribution, comfortable owning an executive-facing weekly performance review and defending the numbers in it
• Expertise in short-form video strategy and platform-native content across TikTok, Instagram Reels, and YouTube Shorts
• A strong point of view on what makes content perform, and the creative judgment to raise the bar across a team
• Experience operating within a disciplined brand voice and narrative framework: culturally relevant without going off-message
• Experience with social measurement and tooling stacks such as Dash Social or comparable platforms
• Player-coach mentality: sets strategy at the executive level and steps into the work directly when the moment calls for it
• Willingness to travel as needed for shoots, events, and content capture