Social Media Manager

Responsibilities

• Perform all duties in accordance with States United’s values of integrity, inclusion, collaboration, innovation, and excellence.
• Develop and execute social media strategies aligned with organizational priorities, including identifying opportunities to grow audience, engagement, and impact.
• Create compelling copy, graphics, videos, and other engaging content that highlights States United’s work and drives engagement.
• Own, plan and schedule the social media calendar across all social media platforms for States United Democracy Center, States United Action, and States United’s leadership.
• Lead on social media rapid response.
• Provide daily community management and engagement across all social media platforms, with the goal of expanding States United’s audience, increasing brand awareness, and ensuring consistency.
• Manage social media reporting and KPI tracking to analyze performance data and optimize content strategy accordingly.
• Create social media toolkits, guidance, and/or trainings for States United’s leaders, stakeholders, and partners for key moments and best practices.
• Generate regular updates for States United’s leadership on social engagement, trends, and opportunities.
• Monitor and track news and conversations on social media to identify opportunities for our current or previous work to inform the public on key issues.

Requirements

• Bachelor’s degree in communications, journalism, public affairs, or a similar field.
• 6 or more years of experience working in social media in a news-driven environment.
• Excellent writing skills with a focus on accuracy and detail, and the ability to rapidly synthesize complex issues into clear, engaging content.
• Ability to create social-first visuals using tools like Canva, Figma or Adobe Creative Suite.
• Experience using social media management and analytics tools (e.g., Sprout Social, native platform insights).
• Experience with reporting on social media metrics and analyzing performance.
• Excellent communications skills (listening and verbal) with an ability to partner with team members across different levels and diverse backgrounds.
• Excellent time management skills with the ability to prioritize and be responsive in a fast-paced environment and with the ability to effectively manage expectations.
• Good judgment in selecting content for online posts and promotion, as well as in monitoring and moderating social media posts.
• Ability to effectively communicate across all levels of the organization and democracy field, including senior leadership, partner organizations, and elected officials.

Preferred

• Preference for candidates based in Boston, New York City, Washington, D.C.
• Video editing skills for social media.
• Experience supporting or executing paid social campaigns.
• Experience working on issues of election protection, voting rights, and/or democracy protection.
• Experience managing social media or creating content for executives.

Benefits

• States United Democracy Center offers generous benefits including 100% employer-paid health, vision, and dental plans plus matching retirement plans.