Social Audience Producer

Responsibilities

• Manage Grist’s existing social accounts, creating and publishing content that drives reach, engagement, and impact.
• Establish and experiment with Grist’s voice and approach across existing social platforms, and identify opportunities to experiment with new ones.
• Use analytics and other audience insights to understand what is and isn’t working, develop and evaluate experiments, identify new opportunities, and contribute to decisions about Grist’s social strategy.
• Contribute to ideas and opportunities for engaging audiences outside of traditional social platforms, like events.
• Collaborate across the organization to create distribution and social plans for Grist’s journalism, events, and other priorities, including refining how we collaborate with our local news partners.
• Monitor social reactions and conversations to elevate story ideas and flag comments that may need a response.
• Conceive and execute audience- and/or social-first storytelling opportunities.
• Assist in the creation of graphics, videos, and other social media assets.
• Support Grist journalists who want to strengthen their own social presence, helping them understand platform norms and find approaches that work for them and their reporting.
• Collaborate closely with other members of the Audience team and with colleagues across Editorial, Design, Video, and beyond, including at our local news partner organizations.

Requirements

• At least 3 years of experience in social media, audience development, or a closely related field, preferably with a journalism or media organization.
• A track record of creating distinctive, engaging content for social platforms.
• Demonstrated writing and editing skills and the ability to adapt voice, tone, and storytelling approaches for different platforms and audiences.
• Strong news judgment and an understanding of journalistic ethics.
• Experience using analytics and audience insights to understand performance, identify opportunities, and inform decisions.
• Hands-on experience creating multimedia content for social platforms, ideally including short-form video and visual storytelling.
• Strong collaboration and communication skills and an enthusiasm for working with journalists and colleagues across disciplines.
• The ability to balance daily content creation with longer-term creative thinking and experimentation.

Preferred

• Experience or interest in climate change and environmental issues.
• Strong production skills in video, design, or both.
• Familiarity with social listening, audience research, social media analytics tools, and/or paid social marketing.
• An understanding of the creator ecosystem and interest in finding unconventional ways for journalism to reach new audiences.

Benefits

• Medical, dental and vision coverage paid 100% for Employee premiums and 85% for Dependent premiums
• Employer paid Basic Life, ADD, Travel Assistance, STD/LTD, EAPs
• Voluntary Insurance include Health, Dependent and Transit FSA, Life/ADD, Critical Illness and Accident Insurance
• Traditional and Roth 401k with matching (vested immediately)
• New Employee Remote Office Set-up reimbursement
• Monthly WiFi Stipend
• Alternative Transportation Reimbursement
• Temporary employees will receive the paid holidays that fall during their period of employment, plus 2.5 floating holidays. Temporary employees who are employed during the summer months will receive one summer day for each month they are employed during the summer.
• Generous paid leave including medical and family leave, parental leave, abortion leave, sabbatical leave and many other paid and unpaid leave programs
• Annual in-person all-staff retreat (subject to pandemic conditions)