Content & Community Manager

Responsibilities

• 1. Organic Social Media Content Creation & Design - Visual Asset Creation: Design and produce eye-catching, brand-aligned visual graphics, carousels, stories, short-form video concepts, and social assets for daily organic posting across Instagram, Facebook, LinkedIn, TikTok, etc. - Experience with Design Tools: Utilize design platforms (Canva, Figma, Adobe Creative Cloud) and generative AI tools (Midjourney, ChatGPT, Canva Magic Studio, Photoshop Generative Fill) to rapidly iterate, generate visual concepts, and maintain high content output velocity. - Content Creation & Management: Ongoing content ideation to generate fresh content angles, viral hooks, and narrative arcs. Write compelling copy across all organic channels that captures attention and communicates complex science in our friendly, approachable, down-to-earth voice. Maintain the brand social media content calendar and schedule daily posts across all social channels. - Trend Monitoring & Innovation: Keep a constant pulse on emerging social media visual styles, viral video formats, and audio trends to propose creative content ideas that elevate brand aesthetic and audience engagement. - Active Engagement: Actively interact with followers, respond to comments and DMs, foster brand advocacy, and participate in relevant social conversations within the health, wellness, and biohacking spaces. - Review Operations: Monitor and manage incoming customer reviews via Judge.me, engaging with positive reviewers and addressing customer feedback thoughtfully.
• 2. Influencer Logistics & UGC Asset Management - Creator Seeding & Logistics: Coordinate product gifting, sampling, and shipping logistics for influencers, micro-creators, and brand ambassadors. - Relationship Management: Maintain creator databases, track package deliveries, confirm post timelines, and build positive, long-term relationships with digital creators. - UGC Asset Library: Collect, tag, and organize incoming User-Generated Content (UGC), raw video assets, and creator reviews into a centralized digital media library for growth marketing ad testing. 3. Customer Experience (CX) & Front-Line Support - Customer Service Operations: Manage daily incoming customer inquiries via Gorgias across email, website chat, and social messaging channels. - Empathetic Issue Resolution: Assist customers with order tracking, subscription modifications, product usage questions, and shipping inquiries with accuracy, speed, and a warm, brand-aligned tone. - Customer Feedback Loop: Identify recurring customer questions and friction points, reporting insights weekly to leadership to help refine website copy, FAQs, and future social content.

Requirements

• - Experience: 3-5 years of professional digital marketing, social media management, content creation, or visual design experience within a DTC CPG, health & wellness brand experience a plus.
• - Visual Content & Design Capability: Proven experience creating visual graphics, social media posts, stories, and short-form video content; portfolio or link to created work/social channels required.
• - Design Tools Aptitude: Enthusiastic user of modern design and AI tools (Canva, Figma, Adobe, Midjourney, ChatGPT, etc.) to accelerate content production and maintain visual quality.
• - Creative Ideation & Concepting: An innate ability to brainstorm fresh, culturally relevant content angles, turning high-level marketing goals into daily social concepts and short-form video hooks.
• - Strong Copywriting & Narrative Skills: Exceptional writing and storytelling ability; a demonstrated knack for crafting engaging social copy that captures a brand's authentic voice.
• - Customer-Centric Mindset: Exceptional written communication skills with a natural ability to connect with customers, resolve issues empathetically, and embody a premium brand voice.
• - Hyper-Organized & Detail-Oriented: Outstanding task and logistics management skills; comfortable managing shipping details, creator spreadsheets, and content libraries simultaneously.
• - Software and Platform Familiarity: Working knowledge of Facebook, Instagram, LinkedIn, TikTok, Shopify, Gorgias, Judge.me, social scheduling tools of choice (e.g., Later, Buffer, Sprout, etc.)
• - Startup Agility: Scrappy, proactive, and eager to learn; comfortable wearing multiple hats and taking initiative in a fast-paced environment.