Director, Global MSP Marketing

Responsibilities

• Own the global MSP marketing strategy, annual plan and budget, aligning with MSP leaders and corporate marketing on regional goals and KPIs. Represent MSP marketing in executive forums.
• Lead MSP recruitment programs, from the partner value proposition and targeted outreach to onboarding communications that accelerate time to first revenue.
• Drive pipeline and revenue through cross-sell, upsell and net new business campaigns, with scalable campaign kits and joint marketing plans for regional teams.
• Own MSP marketing and sales enablement, including playbooks, messaging, co-brandable assets, training and certification support, and the partner portal experience.
• Lead lifecycle marketing across partner communications, community, advocacy, recognition and customer success stories. Use feedback and engagement data to improve satisfaction and retention.
• Oversee MSP events, including partner conferences, advisory councils, tradeshows and regional activations, alongside digital, social, content and third-party media programs for lead generation.
• Own marketing performance and ROI using Salesforce, Marketo and Tableau. Report on pipeline, acquisition, growth, engagement and retention, and work with sales and BDR teams to adjust investment.

Requirements

• Experience leading global partner or channel marketing teams, managing multi-region budgets and agencies, and owning strategy through regional execution.
• Experience marketing to MSPs or other channel partners, including recruitment and retention programs, ideally in cybersecurity or SaaS.
• Broad marketing expertise in IT, software or SaaS, with the ability to independently set channel marketing strategy, allocate investment and lead complex programs across regions.
• A track record of demand generation and campaigns that deliver measurable pipeline and revenue growth.
• Experience building partner enablement and co-marketing programs at scale.
• The ability to work in a matrix organization and influence senior global and regional stakeholders without direct authority.
• Strong communication and executive presentation skills, with experience engaging senior leaders and partners.
• An analytical approach to marketing performance and ROI, and the initiative to manage multiple priorities across regions and time zones.
• A bachelor's degree or equivalent in marketing, communication or a related field.