Responsibilities

• Pipeline Strategy & Analytics
• Build and operationalize a full-funnel pipeline generation and progression model from awareness through expansion, tied directly to revenue and bookings outcomes
• Develop multi-touch attribution models and a single source of truth reporting foundation across the lead-to-opportunity lifecycle
• Define and track KPIs across conversion, velocity, and pipeline source in partnership with RevOps, Marketing, and Finance
• Translate complex data into actionable insights that connect marketing activity to business outcomes
• Shift the organization from activity-based to outcome-driven decision-making through accessible, real-time reporting
• GTM Alignment & Lead Lifecycle
• Own end-to-end lead lifecycle: routing logic, scoring models, rules of engagement between Marketing and Sales, and handoff quality
• Serve as the key integration and escalation point across teams, resolving conflicts and ensuring GTM alignment globally
• Exercise sound judgment to distinguish transitional noise from true performance signals, providing reliable insights to leadership
• Marketing Technology Data & Segmentation
• Optimize the full marketing technology stack, governing utilization, integration, and ROI across all tools
• Help set-up and execute programs targeting our ICPs, establishing account-level visibility by integrating CRM, marketing automation, and usage data
• Drive data hygiene, enrichment, governance, and operational excellence across the marketing and revenue tech stack
• Build closed-loop analytics that surface conversion friction, performance gaps, and revenue opportunities
• Own marketing data quality: account scoring models, persona data, segmentation, hygiene, enrichment, and governance standards
• Operations & Execution
• Audit existing technology investments; retire tools not delivering measurable value; evaluate emerging platforms and AI tools with rigor
• Clarify and document how teams engage with Marketing (intake processes, SLAs, approvals) to create predictable, transparent ways of working globally
• Build and maintain centralized marketing repositories to ensure institutional knowledge is documented, current, and accessible）（note: kept as-is in line with content)