Director, GEO & SEO (Digital Activation) - Build a GEO Practice

Responsibilities

• Be the GEO expert for the portfolio
• Learn each client's business, industry, and goals, and define the role GEO can play in supporting them.
• Stay current on generative AI-powered search, including key players, vendors, tools, and technology, and share what you learn with the team.
• Educate and enable account teams
• Explain GEO capabilities, use cases, and potential value to account teams.
• Help teams spot opportunities and shape GEO ideas for client conversations.
• Join client conversations as needed to explain GEO and explore needs.
• Shape recommendations and grow the work
• Run ad hoc analyses to assess SEO/GEO performance or potential, and turn the results into clear recommendations.
• Present strategies to clients and internal stakeholders, from analysts to C-level executives.

Requirements

• Substantial digital marketing experience with an emphasis on SEO and GEO.
• Experience leading SEO/GEO engagements for enterprise clients, ideally Fortune 500, across a portfolio.
• A track record of moving client partnerships forward, delivering results, and creating new business opportunities.
• A strong understanding of the changing search industry, including key players, vendors, and technology.
• Skill at translating detailed search topics into clear takeaways for any audience, in writing, in conversation, and in well-built PowerPoint decks.
• Independence in solving problems, comfort working across teams, and the organization to juggle several projects at once.

Preferred

• Experience with LLM visibility monitoring tools and partners, such as Bluefish or Profound.
• Previous agency experience.