Director, Field Marketing Programs and Activation

Responsibilities

• Develop and execute strategies that drive awareness, engagement, and adoption of marketing and prospecting programs.
• Create go-to-market and activation plans that help sales professionals understand the value of available programs and incorporate them into their businesses.
• Identify opportunities to improve program performance through enhanced communications, awareness, and field engagement strategies.
• Monitor adoption trends and performance metrics to identify opportunities, remove barriers, and improve outcomes.
• Collaborate with stakeholders across marketing, sales, field leadership, operations, compliance, product, and technology teams.
• Translate field feedback into actionable recommendations that improve programs and user experiences.
• Coach, mentor, and develop a team responsible for program activation and field engagement.
• Foster a culture of accountability, innovation, collaboration, and continuous improvement.

Requirements

• Excellent communication, collaboration, and influencing skills.
• Proven ability to navigate ambiguity, solve complex business problems, and drive results through cross-functional teams.
• 10+ years of experience in marketing, sales enablement, program management, business strategy, or related functions.
• 3+ years of people leadership experience.

Preferred

• Experience working directly with sales professionals, advisors, agents, consultants, or other customer-facing business owners.
• Strong leadership experience with a demonstrated ability to build, develop, and motivate high-performing teams.
• Strong project and portfolio management capabilities, including managing multiple complex initiatives simultaneously.

Benefits

• Our Benefits We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .