Responsibilities

• Develop and execute the annual field marketing plan spanning GiveCampus-hosted regional events, sponsored conferences and school association events, and persona-specific programming for key audiences like alumni relations leaders and VPs of advancement.
• Own GCPC (GiveCampus Partner Conference), our flagship annual event and largest single marketing investment — including agenda development, speaker curation, persona-focused session tracks, sponsor engagement, logistics oversight, and post-event roadshow planning.
• Oversee a robust digital webinar program producing 85–100+ sessions per year, ensuring a balanced mix of commercial prospect-facing and partner utilization content.
• Manage and develop a team of three: a Field Marketing Specialist (external sponsored events and registrant analysis), a Webinar and Digital Field Marketing Coordinator (full webinar lifecycle), and a Field Marketing Coordinator (logistics, collateral, and expense tracking)
• Lead recurring cross-functional syncs with Business Development, Demand Generation, and Partner Success — briefing reps on event registrant insights, surfacing senior-level contacts for outreach, and ensuring field marketing activity translates directly into commercial opportunity.
• Own a $1M+ field marketing budget, manage vendor relationships for venues, speakers, and agencies, and report on ROI across all programs
• Oversee the marketing technology that supports field operations, including but not limited to Replit, Notion, Claude, and HubSpot.