Responsibilities

• Own the strategy and execution of experiential marketing programs including events, pop-ups, activations, and brand experiences
• Develop experiential concepts that drive awareness, community engagement, and cultural relevance
• Plan and execute events across fitness, wellness, retail, and community environments
• Manage event logistics, vendors, budgets, and timelines
• Build and lead the company’s field marketing strategy, including sampling programs, ambassador initiatives, retail demos, community activations, and local market programs
• Develop scalable field marketing playbooks that support retail velocity and brand awareness
• Support retail launches and key account programs with experiential activations
• Work closely with Retail Marketing and Sales teams to create in-market brand presence
• Oversee field teams, brand ambassadors, and third-party partners responsible for executing local activations
• Ensure field marketing programs are disciplined, measurable, and aligned with broader brand strategy

Requirements

• 8–12 years of direct experiential marketing, partnerships, or brand activation experience within consumer goods
• 4+ years operating at a Director level (or equivalent) owning experiential strategy and partnership initiatives
• 8+ years of experience within consumer goods , specifically food & beverage, supplements, sports nutrition, or lifestyle brands
• Proven experience planning and executing events, activations, and partnerships at scale
• Experience working cross-functionally with brand, retail, and sales teams
• Deep experience producing brand events, activations, and community-driven experiences
• Strong negotiation and relationship management skills for partnerships
• Experience managing vendors, agencies, and production partners
• Ability to manage multiple complex initiatives simultaneously

Preferred

• Experience in sports nutrition, supplements, fitness, or wellness
• Experience supporting omnichannel brands with retail presence
• Familiarity with creator-led and community-driven brand programs