Responsibilities

• Own the ecommerce P&L with accountability for revenue, margin, and profitable growth across North America.
• Define and execute the long-term ecommerce growth strategy, translating business objectives into annual and quarterly roadmaps.
• Identify and scale new growth levers across customer acquisition, retention, average order value, and lifetime value.
• Establish performance frameworks and governance to ensure disciplined execution against financial targets.
• Along with Global team, this role will set the vision for a best-in-class digital customer experience, optimizing UX/UI, checkout, and conversion across platforms.
• Oversee site performance, mobile experience, personalization, and accessibility standards.
• Lead the evolution of an integrated omnichannel journey in partnership with retail, CRM, and customer service teams.
• Provide regional insights to help inform & review the digital merchandising strategy, including gifting, promotions, and content storytelling.
• Support local planning on product launches and seasonal campaigns to maximize commercial impact while preserving brand equity.
• Partner with inventory planning and supply chain leadership to align demand, availability, and sell-through.

Requirements

• 7–10+ years of ecommerce or digital commerce experience
• 3–5+ years in a leadership or management role
• Proven track record of driving ecommerce revenue growth
• Strong analytical and financial acumen (P&L ownership)
• Experience with ecommerce platforms, media strategy with emphasis on digital (Social & SEM), e-CRM and analytic tools