Customer Marketing Manager, Retention & Advocacy
IRIS
Boston, MA (Remote)
$85K/yr - $100K/yrAgencyFull-timeSenior level5+ years exp.
2 days ago
Director, E-Commerce & Retention
Bellevue, WA (Hybrid)
$135K/yr – $145K/yrDirector/Executive7+ years expFull time
Posted 4 months ago
Job Summary
Own the end-to-end e-commerce engine for DTC and wholesale with a sharp focus on retention and CRO driven growth across consumer and professional audiences.
- Shopify and CRO ownership: P&L, funnel tests, UX, merchandising, and lifecycle programs in Klaviyo
- Ops and data: catalog, publishing cadence, platform roadmap, and cross-functional tech alignment
Job Description
Responsibilities
- Own the DTC and wholesale e-commerce P&L, including revenue targets, conversion rate, AOV, and site-driven growth KPIs
- Lead ongoing CRO strategy — prioritizing and overseeing testing, UX improvements, and merchandising optimization across the Shopify storefront
- Oversee site operations, catalog integrity, and publishing cadence in partnership with the Web Producer
- Partner with IT and development resources to manage the Shopify technology stack, app ecosystem, and platform roadmap
- Ensure the digital experience appropriately serves both consumer and professional audiences, with channel-appropriate content, pricing, and navigation
- Own the full customer retention strategy across email, SMS, and loyalty — from acquisition handoff through repeat purchase and long-term LTV growth
- Lead segmentation strategy and audience architecture in Klaviyo, ensuring the right message reaches the right customer at the right stage of their journey
- Oversee automated flow strategy (welcome, post-purchase, replenishment, win-back, professional onboarding) and campaign calendar execution
- Define and track retention KPIs: repeat purchase rate, 90/180-day retention, LTV cohort performance, churn, and reactivation
- Identify opportunities to deepen loyalty through subscription, bundling, rewards, and personalization initiatives
HydroPeptide
3.4 Glassdoor
HydroPeptide takes the most advanced, scientifically proven skin care elements and simplifies your beauty routine, age-proofing and restoring balance to all skin types. The HydroPeptide Collection includes an industry leading 62 different peptides, which are the building blocks of collagen and enable skin to look and act younger. HydroPeptide’s universal formulations fight signs of aging and address a range of skin care concerns in the fewest steps possible. HydroPeptide is Scientific Beauty Made Simple.Powerful peptides instantly restore healthy skin structure and hydration. Carefully selected botanicals detoxify and rejuvenate. Every HydroPeptide treatment combats telltale signs of aging with the option to customize the treatment to address additional skin care concerns including – but not limited to – sensitivity, acne and hyperpigmentation.Solar Defense: This non-greasy sunscreen self-adjusts to the color of your skin tone offering flawless coverage, while anti-aging elements hydrate, protect and help clarify the skin. Eye Authority: This four-dimensional eye cream immediately brightens dark circles while diminishing the look of expression lines, wrinkles and puffiness. Face Lift: Experience a visible face lift with this smart hydration cream that contains a mega-dose of multi-performance peptides that reinforce skin's defenses while thoroughly protecting against environmental stressors by restoring firmness and visibly improving the appearance of wrinkles and age spots. Shop best sellers: www.hydropeptide.com
Founded in 2004
Bellevue, Washington, USA
79 employees (12 in marketing)
54% recommend to a friend
60% CEO approval
Salaries
Posted range
$135K/yr – $145K/yr
Taken straight from the job posting.
Retention median pay in the United States
Most pay falls between $80K and $150K. Based on 252 salaries.
Marketing Team
Marketing Team Size
10 (13% of company)
Marketing Roles Posted (Last 30 Days)
4
Traffic Signals
Monthly Visitors
44.4K
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
26.4%
Direct
45.6%
Referral
5.2%
Social
21.1%
Paid
1.6%
Headcount Trend
Current headcount: ~79
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
