Director, E-Commerce & Retention at HydroPeptide | Bellevue, WA | $135K/yr – $145K/yr

HydroPeptide

Director, E-Commerce & Retention

Bellevue, WA (Hybrid)

$135K/yr – $145K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end e-commerce engine for DTC and wholesale with a sharp focus on retention and CRO driven growth across consumer and professional audiences.

Shopify and CRO ownership: P&L, funnel tests, UX, merchandising, and lifecycle programs in Klaviyo
Ops and data: catalog, publishing cadence, platform roadmap, and cross-functional tech alignment

Job Description

Responsibilities

Own the DTC and wholesale e-commerce P&L, including revenue targets, conversion rate, AOV, and site-driven growth KPIs
Lead ongoing CRO strategy — prioritizing and overseeing testing, UX improvements, and merchandising optimization across the Shopify storefront
Oversee site operations, catalog integrity, and publishing cadence in partnership with the Web Producer
Partner with IT and development resources to manage the Shopify technology stack, app ecosystem, and platform roadmap
Ensure the digital experience appropriately serves both consumer and professional audiences, with channel-appropriate content, pricing, and navigation
Own the full customer retention strategy across email, SMS, and loyalty — from acquisition handoff through repeat purchase and long-term LTV growth
Lead segmentation strategy and audience architecture in Klaviyo, ensuring the right message reaches the right customer at the right stage of their journey
Oversee automated flow strategy (welcome, post-purchase, replenishment, win-back, professional onboarding) and campaign calendar execution
Define and track retention KPIs: repeat purchase rate, 90/180-day retention, LTV cohort performance, churn, and reactivation
Identify opportunities to deepen loyalty through subscription, bundling, rewards, and personalization initiatives

HydroPeptide

3.4 Glassdoor

HydroPeptide takes the most advanced, scientifically proven skin care elements and simplifies your beauty routine, age-proofing and restoring balance to all skin types. The HydroPeptide Collection includes an industry leading 62 different peptides, which are the building blocks of collagen and enable skin to look and act younger. HydroPeptide’s universal formulations fight signs of aging and address a range of skin care concerns in the fewest steps possible. HydroPeptide is Scientific Beauty Made Simple.Powerful peptides instantly restore healthy skin structure and hydration. Carefully selected botanicals detoxify and rejuvenate. Every HydroPeptide treatment combats telltale signs of aging with the option to customize the treatment to address additional skin care concerns including – but not limited to – sensitivity, acne and hyperpigmentation.Solar Defense: This non-greasy sunscreen self-adjusts to the color of your skin tone offering flawless coverage, while anti-aging elements hydrate, protect and help clarify the skin. Eye Authority: This four-dimensional eye cream immediately brightens dark circles while diminishing the look of expression lines, wrinkles and puffiness. Face Lift: Experience a visible face lift with this smart hydration cream that contains a mega-dose of multi-performance peptides that reinforce skin's defenses while thoroughly protecting against environmental stressors by restoring firmness and visibly improving the appearance of wrinkles and age spots. Shop best sellers: www.hydropeptide.com

Founded in 2004

Bellevue, Washington, USA

79 employees (12 in marketing)

www.hydropeptide.com

54% recommend to a friend

60% CEO approval