Senior Associate, Retention Marketing

Responsibilities

• Day-to-day execution across email, SMS, and iOS app push, including campaign setup, QA, deployment, calendar management, and troubleshooting.
• Build complex triggered campaigns and life cycle programs, including personalization and segmentation logic.
• Monitor program performance and resolve issues across campaigns, flows, and platform operations.
• Maintain and optimize life cycle programs, including welcome series, abandoned cart, post-purchase, NPS, and other customer journeys.
• Execute testing across content, creative, audiences, send times, and channel mix.
• Partner with cross-functional teams and ensure campaigns and programs are delivered accurately and on time.
• Stay current on emerging CRM technology, AI, automation, and platform capabilities and identify practical opportunities to improve the program.

Requirements

• 3-5 years of relevant marketing experience, with a strong focus on retention, CRM, life cycle, or email marketing. Experience in e-commerce, luxury retail, fashion, or a similarly customer-focused environment preferred.
• Hands-on experience with enterprise CRM/ESP platforms; Klaviyo experience strongly preferred.
• Experience building automated life cycle programs, triggered campaigns, segmentation, and personalization.
• Experience working with e-commerce platforms; Shopify experience strongly preferred.
• Strong understanding of CRM and customer life cycle principles, including audience strategy, personalization, testing, deliverability, and customer engagement.
• Strong analytical skills and experience using Excel, Google Analytics, BI tools, or similar platforms to analyze performance and identify insights.
• Basic HTML/CSS knowledge for email troubleshooting and QA preferred.
• Familiarity with digital communication and privacy regulations, including CAN-SPAM, GDPR, CCPA, and TCPA.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously.

Preferred

• Curious & Tech-Savvy
• Accountable & Resourceful
• Collaborative
• Detail-Oriented & Organized
• CRM Expertise

Benefits

• Medical, Dental & Vision Insurance Benefits
• 401(k) with Company Match
• Company Paid Life Insurance Benefit
• Voluntary Supplemental Insurance Benefits (STD, LTD, Accident, Critical Illness)
• Unlimited Paid Time Off (Exempt & FT)
• Tuition Reimbursement