Director, DTC Channel

Requirements

• 8+ years in DTC or e-commerce, with meaningful time in CPG: physical product, real COGS and margin math, and repeat-purchase dynamics
• Experience owning a paid acquisition budget against CAC and payback targets, whether run in-house or through external partners
• Hands-on experience with Shopify and Recharge, including building and managing subscription plans, offers, and retention flows
• Deep subscription mechanics: enrollment, plan design, skip, swap and pause behavior, churn, and lifetime value
• Full-funnel range across lifecycle, merchandising, and site conversion, not traffic alone
• Experience managing managers or senior individual contributors
• A quantitative operating style: you lead with the model, size an opportunity before chasing it, and can defend your numbers
• Fluency across the stack: Meta and Google Ads managers, Klaviyo or similar, GA4, and at least one BI or attribution layer
• Track record of identifying where AI-powered tools meaningfully improve a team’s output, and putting them into practice
• Comfort in SQL or a query tool is a plus

Benefits

• Hybrid working environment, with an office located in the heart of DUMBO with breathtaking views of Manhattan Bridge
• Year round early “summer Fridays”
• WiFi enabled rooftop
• Competitive medical benefit package
• Commuter benefits for parking & transit
• Competitive paid parental leave policy for qualifying employees
• Open vacation policy
• Dog-friendly office space
• 401k Tax Benefits
• Competitive compensation package