Director of Digital Marketing, Stealth Educational Startup (Remote) - $225,000/year USD

Responsibilities

• Set each SGO's marketing strategy, plan, and channel budgets with its ED, while owning brand and messaging across all nine.
• Personally build, run, and verify generative AI workflows for ED-authored content, partner pitch materials, and campaign kits; secure the EDs' podcast and press bookings through public relations and media outreach.
• Run search engine optimization (SEO) and generative engine optimization (GEO) across nine websites, coordinating the expert reviewers who sign off on content.
• Operate paid media, events and opt-in CRM, email marketing and SMS (text) campaigns for applicants, donors and signups, with marketing automation and conversion tracking that connects activity to results.
• Own marketing technology and vendors; oversee partnership operations, connectors and reviewers; and use fundraising results, donor acquisition cost and channel effectiveness to improve the operation within counsel's compliance boundaries.

Requirements

• Based in the United States and available for a remote role, 40 hours per week.
• Experience owning marketing plans and channel budgets (marketing budget management), including audience choices, spending decisions, and acquisition or fundraising measurement.
• Personal, hands-on use of generative AI (e.g. Claude, ChatGPT, n8n, Zapier, Make, etc.) in live marketing production, with identifiable tools, source inputs, delivered outputs and human review steps.
• Ownership of brand positioning or messaging that has been deployed through content or campaigns.
• Delivery experience in both paid acquisition (paid search and paid social) and opt-in email or SMS lifecycle marketing, including platform use, consent handling and performance measurement.
• Practical use of CRM and analytics tools (e.g., Salesforce or HubSpot; Google Analytics 4 and Google Tag Manager) to connect campaigns with acquisition, conversion or fundraising outcomes.
• Experience overseeing vendors or specialist operational or review contributors, including their responsibilities and approval processes (vendor management).

Preferred

• Experience marketing for scholarship organizations, nonprofit fundraising initiatives or other donor-supported programs.
• Experience coordinating distinct brands or executive voices across multiple organizations (multi-brand marketing).
• Hands-on experience with SEO/GEO programs, expert-reviewed content or executive podcast and press outreach.
• Experience marketing for scholarship organizations, nonprofit fundraising initiatives, or other donor-supported programs, including donor CRMs such as Raiser’s Edge NXT or Bloomerang.