Director of Digital Marketing Operations

Responsibilities

• Digital Strategy and Revenue Growth
• Partner with the Chief Revenue Officer to develop digital marketing and marketing operations strategies aligned with Squire's growth priorities.
• Establish annual and quarterly roadmaps, clear priorities, and performance expectations for digital initiatives and marketing technology investments.
• Build lead generation and nurturing programs that attract prospective clients and convert engagement into qualified business opportunities.
• Collaborate with business development and service-line leaders to identify target markets, client segments, and opportunities for market expansion.
• Support cross-selling programs that connect existing clients with additional Squire services.
• Present performance results, strategic recommendations, and investment opportunities to the Chief Revenue Officer and other firm leaders.
• Website Management and Search Performance
• Own the strategy, performance, and continuous improvement of Squire's website and digital properties.
• Lead search engine optimization, answer engine and AI search optimization, content discoverability, and technical search initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Information Systems, or a related field.
• 7+ years of progressive experience in digital marketing, marketing operations, marketing technology, or related disciplines.
• Demonstrated success translating digital strategies into measurable business outcomes.
• Hands-on experience with website content management, SEO, digital analytics, and conversion optimization.
• Experience implementing, integrating, or optimizing CRM and marketing automation platforms.
• Experience using AI tools and automation to improve marketing effectiveness and operational efficiency.
• Experience managing budgets, external vendors, agencies, or team members.
• Strong analytical, project management, communication, and cross-functional collaboration skills.

Preferred

• Experience in professional services, accounting, consulting, financial services, or other relationship-driven B2B industries.
• Experience with platforms such as WordPress, HubSpot, Salesforce, Google Analytics 4, Google Tag Manager, SEMrush, Power BI, or Looker Studio.
• Understanding of account-based marketing, lead nurturing, B2B client acquisition, marketing attribution, and integrated campaign reporting.
• Success improving operations through process redesign, technology integration, or automation.
• Experience supporting multiple service lines, geographic markets, or complex organizational structures.

Benefits

• Squire Benefits Package
• Squire Perks:
• Squire Culture
• Discretionary and Spot Bonus Structure
• Professional Training
• Tuition Reimbursement (for required Master level positions)
• Philanthropic Activities
• Signature Rewards Program
• Employee Assistance Programs
• Women’s Professional Development