Director, Digital Marketing

Responsibilities

• Define Glean’s global digital marketing strategy across paid media, search, website, email, social, retargeting, and emerging digital channels.
• Own digital performance goals and reporting, connecting channel activity to qualified engagement, meetings, pipeline, revenue, efficiency, and return on investment.
• Lead paid media strategy across platforms such as Google Ads, LinkedIn, programmatic, and video, including audience strategy, budget allocation, forecasting, agency management, creative testing, and optimization.
• Partner with Demand Generation, ABM, Field Marketing, Product Marketing, Sales, SDRs, Marketing Operations, RevOps, Web, Content, and Creative to build integrated full-funnel programs.
• Own the website and conversion optimization roadmap, improving messaging, user experience, landing pages, forms, calls to action, personalization, and conversion paths.
• Build a disciplined experimentation program across audiences, messaging, offers, creative, media mix, landing pages, and funnel experiences.
• Advance Glean’s visibility across traditional search and AI-driven discovery through SEO, answer engine optimization, generative engine optimization, structured content, and technical foundations.

Requirements

• 10+ years of digital, growth, performance, demand generation, or revenue marketing experience, including leadership experience in B2B SaaS, enterprise technology, or AI.
• Proven success building multi-channel digital programs that drive qualified pipeline, revenue, and efficient growth in a complex, sales-led environment.
• Deep experience across paid search, paid social, programmatic or display, retargeting, web marketing, CRO, experimentation, SEO, analytics, and campaign operations.
• Experience developing account-based digital programs and partnering with Sales, SDRs, ABM, Field Marketing, Product Marketing, Demand Generation, and RevOps.
• Strong analytical and business acumen, with experience connecting digital performance to conversion rates, pipeline, revenue, attribution, forecasting, and ROI.
• Demonstrated ability to lead teams, manage budgets and agencies, influence senior stakeholders, and bring structure to ambiguity.
• AI-fluent and hands-on, with a track record of using AI to improve marketing strategy, personalization, analysis, reporting, and team productivity.

Benefits

• We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals.
• When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing.
• We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.