Director, Digital Experience & MarTech

Responsibilities

• Digital Experience Operations: Lead the execution and ongoing management of Arrowhead Intermediaries' digital experience and marketing technology capabilities across web, email, marketing automation, and future customer engagement platforms.
• Oversee day-to-day operation and optimization of enterprise digital platforms.
• Support implementation of approved Digital Experience and MarTech initiatives.
• Partner with Technology, Data, Legal, and Compliance teams to ensure successful execution and governance.
• Drive continuous improvement focused on usability, accessibility, engagement, performance, and customer experience.
• Website & MarTech Platform Leadership: Provide operational leadership for the organization's website ecosystem, marketing technology platforms, and future digital capabilities.
• Manage global website operations, marketing compliance, governance, optimization, and enhancement initiatives with support from Global Website Management Lead.
• Manage platform governance, user adoption, training, and operational readiness activities.
• Support implementation and adoption of marketing technology capabilities.
• Coordinate platform administration, testing, training, and change management activities.

Requirements

• Minimum of 12 years of experience in digital marketing, marketing technology, website management, marketing automation, or related disciplines.
• Experience leading digital marketing teams and managing cross-functional initiatives.
• Experience implementing and optimizing digital platforms in a complex, multi-brand or highly regulated environment.
• Experience managing agencies, vendors, technology partners, and implementation resources.
• Strong understanding of website management, AEO/LLM optimization, email marketing, marketing automation, analytics, customer engagement, and digital marketing operations.
• Strong analytical skills and ability to translate digital performance data into actionable recommendations.

Preferred

• Working knowledge of CRM platforms such as Microsoft Dynamics 365, Salesforce, HubSpot, or similar enterprise CRM solutions preferred.
• Experience supporting CRM implementation, customer journey development, segmentation, personalization, and digital engagement programs preferred.
• Experience with Adobe Experience Manager (incl. Assets), Adobe Analytics/Customer Journey Analytics, Adobe Journey Optimizer, Adobe Campaign, or other Adobe Experience Cloud solutions preferred.
• Experience supporting enterprise website migrations, digital transformation initiatives, or large-scale marketing technology implementations preferred.
• Experience in insurance, financial services, or other highly regulated industries preferred.

Benefits

• Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.
• We go beyond standard benefits, focusing on the total well-being of our teammates, including:
• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
• Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.