Director, Digital Experience & MarTech

USA (On-site)

$150K/yr – $165K/yrDirector/Executive12+ years expFull time

Posted 4 days ago

Job Summary

Own and optimize Arrowhead Intermediaries\' digital experience and marketing technology programs across web, email, automation, and engagement platforms, while leading platform governance, partnerships, and continuous improvement.

  • Responsible for digital experience operations and platform governance
  • Leads marketing automation, customer engagement, and analytics-driven optimization

Job Description

Responsibilities

  • Digital Experience Operations: Lead the execution and ongoing management of Arrowhead Intermediaries' digital experience and marketing technology capabilities across web, email, marketing automation, and future customer engagement platforms.
  • Oversee day-to-day operation and optimization of enterprise digital platforms.
  • Support implementation of approved Digital Experience and MarTech initiatives.
  • Partner with Technology, Data, Legal, and Compliance teams to ensure successful execution and governance.
  • Drive continuous improvement focused on usability, accessibility, engagement, performance, and customer experience.
  • Website & MarTech Platform Leadership: Provide operational leadership for the organization's website ecosystem, marketing technology platforms, and future digital capabilities.
  • Manage global website operations, marketing compliance, governance, optimization, and enhancement initiatives with support from Global Website Management Lead.
  • Manage platform governance, user adoption, training, and operational readiness activities.
  • Support implementation and adoption of marketing technology capabilities.
  • Coordinate platform administration, testing, training, and change management activities.

Requirements

  • Minimum of 12 years of experience in digital marketing, marketing technology, website management, marketing automation, or related disciplines.
  • Experience leading digital marketing teams and managing cross-functional initiatives.
  • Experience implementing and optimizing digital platforms in a complex, multi-brand or highly regulated environment.
  • Experience managing agencies, vendors, technology partners, and implementation resources.
  • Strong understanding of website management, AEO/LLM optimization, email marketing, marketing automation, analytics, customer engagement, and digital marketing operations.
  • Strong analytical skills and ability to translate digital performance data into actionable recommendations.

Preferred

  • Working knowledge of CRM platforms such as Microsoft Dynamics 365, Salesforce, HubSpot, or similar enterprise CRM solutions preferred.
  • Experience supporting CRM implementation, customer journey development, segmentation, personalization, and digital engagement programs preferred.
  • Experience with Adobe Experience Manager (incl. Assets), Adobe Analytics/Customer Journey Analytics, Adobe Journey Optimizer, Adobe Campaign, or other Adobe Experience Cloud solutions preferred.
  • Experience supporting enterprise website migrations, digital transformation initiatives, or large-scale marketing technology implementations preferred.
  • Experience in insurance, financial services, or other highly regulated industries preferred.

Benefits

  • Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.
  • We go beyond standard benefits, focusing on the total well-being of our teammates, including:
  • Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
  • Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
  • Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
  • Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
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Brown & Brown

3.8 Glassdoor

Brown & Brown delivers risk management solutions to help protect and preserve what our customers value most. Our two business segments, Retail and Specialty Distribution, offer businesses and individuals a wide range of insurance solutions.We are one of the insurance industry’s most powerful and influential leaders, with a strong, deeply rooted cultural foundation built on integrity, innovation, superior capabilities and discipline. The Power of WE ignites our performance, and while diverse and varied in abilities and experience, we are all connected through our core values, a commitment to our local communities and a shared mission—always doing what is best for our customers.Brown & Brown is proud to be certified as a Great Place to Work®, and we are always actively looking for talented teammates who embrace our culture to join our winning team.Find us on the NYSE as BRO.

Founded in 2013
Daytona Beach, Florida, USA
11K employees (609 in marketing)
71% recommend to a friend
87% CEO approval

Salaries

Posted range

$150K/yr – $165K/yr

Taken straight from the job posting.

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Marketing Team

Marketing Team Size
428 (4% of company)
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
86.8K
Traffic Source Mix
Search
40.6%
Direct
50.3%
Referral
7.4%
Social
1%
Paid
0.6%

Headcount Trend

Current headcount: ~10.6K

Recent News

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Director, Digital Experience & MarTech

Brown & Brown · USA · On-site