Responsibilities

• Own and evolve the digital and broadcast content strategy across Microsoft’s commercial event portfolio, including digital events such as Frontier Transformation Week and flagship events such as Microsoft Ignite and Microsoft Build.
• Define how digital, broadcast, and on-demand content experiences support event objectives, audience engagement, business priorities, and long-term content value.
• Translate business objectives into clear digital and broadcast content strategies, programming approaches, and audience experiences that scale across events and channels.
• Define success measures for digital and broadcast content experiences and use audience insights, engagement data, and event outcomes to inform future strategy.
• Partner with event strategy, content, and marketing leaders to ensure digital and broadcast experiences are aligned to audience needs, customer journey stages, and Microsoft priorities.
• Shape content architectures that connect executive storytelling, product innovation, customer proof points, technical depth, and sponsor value into cohesive audience experiences.
• Ensure content is designed as a lifecycle asset, extending value before, during, and after events.
• Serve as the strategic lead for digital and broadcast content planning while partnering closely with production and digital experience teams that own execution.
• Provide strategic inputs for production planning, space planning, programming windows, talent needs, content capture priorities, and post-event publishing requirements.
• Partner with sponsorship, marketing, and event stakeholders to identify content opportunities that deliver value for audiences, partners, and the business.

Requirements

• 5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.

Preferred

• Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 10+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience.
• 8+ years marketing experience in a large multinational organization or creative/media agency.
• Events, Digital & Integrated Marketing Technology
• Integrated Event and Digital Marketing Technology