Responsibilities

• Strategy and planning
• Set the demand strategy across owned, paid, and partner channels that keeps buildings full and backfills churn
• Translate company revenue goals into a pipeline plan you can defend in front of leadership
• Keep campaigns, content, and launches working as one strategy, not disconnected efforts
• Market launches
• Own the go-to-market campaign for every new market and building, from plan through results
• Set and manage the launch budget across digital, traditional, and partnership spend
• Build each launch plan with the local team so it fits real market conditions
• Team and partner leadership
• Manage and coach your direct reports as the team grows from a lean start

Requirements

• 7+ years in demand generation or growth marketing, with at least 2 years managing people
• You don't just use AI yourself, you raise the AI fluency of the team you lead. We expect concrete examples of what you've shipped and who's better at AI because of you.
• Experience owning a lead and revenue number (MQLs, SQLs) you were accountable to
• A market launch or cross-channel campaign you planned and ran, with metrics to back it up
• Strong with campaign analytics across paid, organic, website, and email
• Comfortable as a player-coach, hands-on yourself while the team is small

Benefits

• Medical coverage, 100% covered for two Aetna plans, or a low premium for PPO
• Dental and vision covered at 100%
• 401K plan options
• Company-paid long-term and short-term disability and life insurance
• Paid holidays, vacation time, sick time, and paid parental leave
• Learning and professional development budget