Drive integrated demand generation for CPI Security, leading multi-channel campaigns and lifecycle programs to generate qualified leads.

Responsibilities

• Develop and execute integrated inbound and outbound campaigns (digital content, paid media, SEO/SEM, direct response) to generate qualified leads for CPI Security's solutions.
• Partner with brand, product marketing, and content teams to create compelling messaging and creative that connects buyer challenges with CPI's unique offerings.
• Manage agency relationships and track campaign performance to optimize lead quality and conversion.
• Design and implement lead nurture strategies to move prospects through the buyer's journey from awareness to Marketing Qualified Lead.
• Oversee a team member focused on developing and optimizing lifecycle and retention journeys, with a particular emphasis on maximizing engagement and value through Salesforce Marketing Cloud.
• Develop sales enablement materials and tools that support sales teams in converting leads and appointments, ensuring alignment with campaign objectives and business challenges.
• Collaborate with sales and marketing operations to analyze lead performance and refine strategies for continuous improvement.
• Communicate program activities, results, and insights to stakeholders.
• Stay abreast of security and smart home industry trends and competitive landscape.
• Manage marketing budget and agency relationships.
• Lead and develop a team of marketing professionals.

Requirements

• 8-10 years progressive experience in B2C and B2B demand generation, acquisition, and nurture, preferably in home security, smart home, or home services.
• Bachelor's degree required
• Deep knowledge of the residential and commercial security industry.
• Proven track record in creating and executing innovative digital customer acquisition programs focused on revenue growth.
• Experience with direct mail campaigns, marketing automation platforms (especially Salesforce Marketing Cloud), and CRM systems.
• Strong analytical, project management, and communication skills.

Benefits

• competitive pay and benefits, paid training, and educational assistance.
• There’s a reason why we were voted one of the top places to work in the Carolinas!