Director, Demand Generation

Rochester, NY

$92K/yr – $145K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive demand generation and ABM for a B2B agency, owning multi-channel programs to generate predictable pipeline and revenue.

  • Own integrated demand-gen strategy and multi-channel campaigns across paid, owned, earned, and partner channels.
  • Must-have: 10+ years in B2B marketing with proven demand-gen or growth leadership.
  • Standout: Leads ABM programs, website optimization, and cross-functional collaboration to impact revenue.

Job Description

Drive demand generation and ABM for a B2B agency, owning multi-channel programs to generate predictable pipeline and revenue.

  • Own integrated demand-gen strategy and multi-channel campaigns across paid, owned, earned, and partner channels.
  • Must-have: 10+ years in B2B marketing with proven demand-gen or growth leadership.
  • Standout: Leads ABM programs, website optimization, and cross-functional collaboration to impact revenue.
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Butler Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
439 employees (133 in marketing)