Director of Demand Gen

Responsibilities

• Lead and mentor a team of Demand Gen Managers and Performance Marketing Managers, providing guidance and direction to reduce churn, increase client satisfaction, and grow top-line revenue
• Foster a collaborative, results-driven team environment and support the professional growth of DGMs and PMMs
• Own strategic oversight and account health across an assigned portfolio of client accounts, acting as the escalation point when issues arise
• Develop and guide the implementation of effective, full-funnel paid media strategies across Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, YouTube Ads, Display Ads, and Reddit Ads
• Ensure every account maintains the right balance between Demand Capture and Brand Development, coaching DGMs to diagnose before optimizing
• Continuously evaluate campaign performance and guide the team toward optimizations that maximize ROI and pipeline impact
• Ensure the accuracy and effectiveness of paid media campaigns through rigorous quality control, audits, and performance reviews across the team's accounts
• Oversee planning, execution, and delivery of paid media programs; manage timelines, resources, and budgets to ensure successful, on-time delivery
• Serve as a strategic, executive-level advisor for key clients, leading Quarterly Business Reviews and providing regular performance and account health updates
• Build and maintain strong client relationships that drive satisfaction, retention, and account growth

Requirements

• 10+ years of experience in demand generation or paid media roles, with a track record of increasing scope and responsibility
• Prior experience managing or leading teams in-house for a SaaS brand, ideally including Demand Gen Managers or Performance Marketing Managers
• Expertise across Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, YouTube Ads, Display Ads, and Reddit Ads
• A strategic thinker who can develop comprehensive paid media strategies and support DGMs in executing them well
• Strong project management skills with the ability to oversee multiple client accounts and priorities at once
• Excellent communication and interpersonal skills for effective, executive-level client management
• Analytical mindset with the ability to evaluate and optimize copy and creative for advertising
• Understanding of how to run reports and analyze data in Salesforce & HubSpot to connect spend to pipeline and revenue
• Comfortable analyzing data from multiple platforms and stitching it into a coherent narrative for client-facing conversations
• Ability to work autonomously, demonstrate self-starter qualities, and hold a team accountable to the same standard

Benefits

• Premium health & dental benefits
• Employer-sponsored 401(k), 4% match without vesting
• The ability to work 100% remotely
• An open environment where no idea is a bad idea, only ideas to be tested
• A group of marketers that are friendly, respectful, and work as a team together to bring a smile to our clients' faces
• The opportunity to come in on the ground floor and work directly with the Founders to build and shape a creative demand gen consultancy in the fast-growing category of B2B SaaS