Director of Customer Growth at Mario Purchaser LLC | Rockledge, FL | $150K/yr – $160K/yr

Director of Customer Growth

Rockledge, FL (Remote)

$150K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the post-sale customer lifecycle to lift LTV, retention, and recurring revenue across MTG's home services by building data-driven CRM and lifecycle programs, cross-service adoption, and executive reporting.

Lifecycle Strategy: drive retention, cross-sell across HVAC, plumbing, electrical, and sewer services, and membership growth.
CRM & Analytics: improve data quality, segmentation, cohort analysis, and lifetime value modeling to identify revenue opportunities.
Cross-Functional & Leadership: partner with Marketing, Operations, Sales, and Finance to align initiatives and present executive-ready insights.

Job Description

Responsibilities

Develop and execute enterprise-wide customer engagement strategies that increase customer lifetime value.
Design and manage customer retention programs that improve long-term loyalty and reduce customer attrition.
Lead initiatives that increase repeat business and customer longevity across all service lines.
Develop reactivation campaigns targeting inactive and dormant customers.
Create programs that encourage customers to utilize multiple service lines, including HVAC, plumbing, electrical, and sewer services.
Identify customer lifecycle trigger points that drive additional service adoption.
Partner with Operations and Marketing to improve cross-selling opportunities while maintaining a best-in-class customer experience.
Develop strategies to increase maintenance agreement and membership enrollment.
Improve membership renewal rates and long-term retention.
Partner with field operations to strengthen recurring revenue initiatives.

Requirements

7+ years of experience in Customer Engagement, CRM, Customer Lifecycle Marketing, Retention, Customer Analytics, or related leadership roles
Minimum of 3 years leading high-performing teams
Bachelor's degree in Marketing, Business, Analytics, Communications, or related field
Proven success improving Customer Lifetime Value (LTV), Customer Retention, Cross-Sell Adoption, Repeat Purchase Frequency, Membership Growth
Experience developing CRM segmentation strategies and customer lifecycle programs
Strong analytical skills including customer analytics, cohort analysis, segmentation, and lifetime value modeling
Experience partnering cross-functionally with Sales, Marketing, Operations, and Finance
Strong presentation, communication, and executive leadership skills

Preferred

Experience within residential home services, field services, HVAC, plumbing, electrical, construction, or similar service-based industries.
Experience supporting private equity-backed organizations.
Experience with ServiceTitan or similar field service management platforms.
Experience with marketing automation and CRM platforms.
Experience managing membership or subscription-based programs.
Experience utilizing customer financing programs to increase customer value and conversion.