Director, CRM & Lifecycle Marketing

Responsibilities

• Department Leadership & P&L Management
• - Partner with the Department Head on department goals, forecasting, and staffing plans.
• - Help monitor account profitability and flag adjustments needed to keep margins healthy.
• - Step in as a day-to-day leader for the team and clients as needed.
• Strategy & Client Leadership
• - Lead the development of high-impact lifecycle strategies across email, SMS, loyalty, subscription, and referral programs.
• - Act as a senior strategic advisor for priority clients, particularly in Shopify-based DTC brands.
• - Run lifecycle audits on prospect accounts across email, SMS, flows, and segmentation, and turn what you find into clear revenue opportunities.
• - Build and present polished, well-prepped audit decks to prospects alongside Sales and Account leadership.
• - Partner with Sales and Account leadership to support new business wins and expand existing client relationships.

Requirements

• 8+ years of lifecycle marketing, CRM, or retention experience, with agency experience required.
• DTC brand experience required.
• Deep, hands-on Braze experience. You’ve built and managed programs in the platform yourself, not just directed others.
• Strong working knowledge of Klaviyo.
• Advanced knowledge of Shopify and key retention martech tools (e.g., Attentive, Postscript, STAY.AI, Recharge, Yotpo, etc.).
• Track record of delivering retention programs that drive measurable revenue and customer LTV growth.
• Strong understanding of funnel strategy, customer segmentation, and performance optimization.
• Experience working with cross-functional teams including strategy, account management, and creative.
• Exceptional communication and client management skills.
• Experience running lifecycle or CRM audits and presenting findings in well-prepared decks to prospects or clients.

Benefits

• Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
• 401K with company match.
• Generous PTO and holidays, plus a day off during your birthday week!