CRM Manager
Tripadvisor
Needham, MA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
15 hrs ago
Director of CRM
New York, USA (Hybrid)
$160K/yr – $175K/yrDirector/Executive8+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive global CRM-led expansion programs and revenue growth through end-to-end lifecycle journeys across markets.
- Own the global expansion strategy and quarterly roadmap across all markets and channels.
- Must-have: 8+ years in CRM/lifecycle marketing with revenue impact and 3+ years of people management.
- Standout: Leadership of managers across cross-functional expansion programs with growth pathways.
Job Description
Responsibilities
- Define and own the global expansion strategy and quarterly roadmap across all markets and channels; align to targets for upgrade, upsell, and winback revenue.
- Partner with the CRM Engagement team to architect segmented journeys by lifecycle stage, behavior, product usage, and intent, with localized treatments where relevant.
- Build and optimize program portfolios: pre-renewal and renewal flows, save flows, upgrades, involuntary churn recovery, winback flows, and future cross-sell readiness.
- Oversee end-to-end journey design and orchestration in Emarsys across email, push, and in-app messages; ensure quality, timeliness, and brand alignment.
- Establish clear experimentation roadmaps (A/B/MVT) with hypotheses, power, guardrails, and decision rules; maintain a winning playbook by segment and region.
- Safeguard channel health and compliance: deliverability, list hygiene, frequency and fatigue management, preference management, and regional regulations (CAN-SPAM, CASL, GDPR).
- Own the retention measurement framework and reporting in partnership with Analytics; build Tableau dashboards for real-time visibility and weekly performance reviews.
- Translate insights into roadmap changes; conduct post-mortems and champion learnings across teams.
- Partner with CRM lifecycle teams, Product Growth, Data/Analytics, Engineering, Creative/Brand, Performance Marketing, and Finance/RevOps to maximize impact of expansion programs.
- Represent expansion strategy and results in quarterly/annual planning, reviews, and executive updates.
Requirements
- 8+ years in CRM or lifecycle marketing, including campaign strategy, automation, and revenue-driving roles; at least 3 years of team management experience
- Proven success driving direct sales and revenue in a subscription or product-led environment; experience partnering with Marketing and Product to influence user behavior that leads to revenue growth
- Experience building and managing effective marketing teams
- Proficient with CRM platforms (Emarsys, Braze, Klaviyo, etc), analytics tools (Tableau, Looker, Amplitude, or similar), and experimentation frameworks
- Data-driven and comfortable structuring complex problems with evidence
- Strong collaborator and communicator, with the ability to build alignment across teams and translate insights into action
Benefits
- Join a global company with purpose
- Competitive compensation, PTO, benefits
- Have an Impact on Babbel's product, company, and learners
- Career growth and skill development
Babbel
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how language learning is most effective, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. With more than 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behaviour analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.Because Babbel is for everyone, its team reflects this diversity. From headquarters in Berlin and New York, Babbelonians from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with users worldwide.
