Director, Content Strategy

Responsibilities

• Define and scale Ripple's global content strategy owning editorial standards, voice, and content calendar to drive brand authority and demand generation across Ripple's owned channels.
• Lead and develop a team of writers, social strategists, and multimedia producers, including managing managers. Set a high bar for quality, build a culture of craft, and create the conditions for the team to do their best work.
• Be comfortable with directing traffic, acting as the ultimate decision maker related to how the Content organization prioritizes requests from across the company; and lead the team to think out of the box, taking big swings.
• Partner with Communications to develop and amplify executive thought leadership, co-write high-impact announcements, and produce content that reflects a strong command of regulatory frameworks, macroeconomic trends, and the evolution of global finance.
• Create innovative narratives for Ripple's suite of solutions translating complex product and technical details into clear, compelling stories for buyers, partners, and decision-makers.
• Build and scale a high-velocity multimedia production engine overseeing video, YouTube, and social video content strategy with a focus on innovative formats that extend reach and deepen engagement.
• Own the customer and partner evidence engine: build a library of case studies, testimonials, and assets mapped to key verticals and buyer personas.
• Partner with Growth Marketing to develop content that drives measurable demand generation results gated reports, website copy, nurture campaigns tied to clear business outcomes.
• Coach the content team to create scalable frameworks that balance centralized corporate storytelling with the flexibility to meet localized market needs and regional pipeline priorities.
• Champion AI-native ways of working across the content organization finding new efficiencies without sacrificing quality or authenticity.

Requirements

• 15+ years in content marketing, editorial, or content strategy, with a focus on B2B technology or fintech.
• 8+ years building and managing teams, including managing managers with a track record of developing strong talent and holding a high bar.
• Proven ability to lead content strategy at scale across a complex, global organization with multiple audiences and channels.
• Strong editorial judgment and a demonstrated ability to set and maintain quality standards across a large, distributed team.
• Equal parts strategist and creator able to set multi-year vision and still roll up your sleeves when it matters.
• Data-driven with a clear point of view on what meaningful content metrics look like and how to tie content to business outcomes.
• Background at a B2B tech brand, fintech, or financial services company with a strong content culture.
• Fluent in how AI is reshaping content production and distribution and what that means for how high-performing marketing teams operate.
• Genuine curiosity about how technology is transforming financial systems globally. You don't need to be a subject matter expert on day one, but you should be excited to get there.

Benefits

• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you need it
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
• Benefits listed above are for full-time employees.