Content Specialist

Responsibilities

• Write, edit, and create engaging content for email campaigns, automated marketing journeys, and member communications.
• Build and execute marketing campaigns based on approved strategies and client goals.
• Design and format email layouts, including HTML email content, to ensure communications look great across devices.
• Use audience segmentation and personalization to deliver relevant messages to the right members.
• Test and proofread campaigns to ensure links, formatting, content, and audience selections are accurate before launch.
• Collaborate with marketing strategists, account teams, and analysts to deliver high-quality campaigns on schedule.
• Review campaign results and identify opportunities to improve future communications.
• Maintain campaign templates, documentation, and quality standards while supporting teammates through collaboration and knowledge sharing.

Requirements

• Write, edit, and create engaging content for email campaigns, automated marketing journeys, and member communications.
• Build and execute marketing campaigns based on approved strategies and client goals.
• Design and format email layouts, including HTML email content, to ensure communications look great across devices.
• Use audience segmentation and personalization to deliver relevant messages to the right members.
• Test and proofread campaigns to ensure links, formatting, content, and audience selections are accurate before launch.
• Collaborate with marketing strategists, account teams, and analysts to deliver high-quality campaigns on schedule.
• Review campaign results and identify opportunities to improve future communications.
• Maintain campaign templates, documentation, and quality standards while supporting teammates through collaboration and knowledge sharing.
• Strong writing, editing, and proofreading skills with the ability to adapt content for different audiences and brands.
• Proficiency with Microsoft Office applications.

Preferred

• 2–4 years of experience in email marketing, content creation, copywriting, marketing automation, or a related field preferred.
• A degree in Marketing, Communications, Journalism, Business, or a related field preferred. Relevant experience will also be considered.
• Experience working with email marketing or marketing automation platforms preferred.
• Familiarity with HTML email, audience segmentation, personalization, and campaign testing is a plus.
• Experience in financial services or credit union marketing is a plus, but not required.