Director of Content & Audience Marketing

Responsibilities

• Develop and execute a comprehensive content and audience marketing strategy that drives audience growth and engagement across the portfolio, feeding into commercial and attendee marketing journeys.
• Oversee the creation and refinement of strategic personas, ensuring a deep understanding of audience needs, behaviors, and preferences to inform marketing strategies.
• Define and maintain a holistic audience value proposition broken down by persona and event USPs across the portfolio, ensuring alignment with business objectives and brand identity.
• Lead the development and execution of always-on campaigns and content marketing initiatives to build audience loyalty and deliver measurable results.
• Own the brand identity across all channels, ensuring consistency and alignment with the portfolio’s strategic goals and audience expectations.
• Develop and communicate a compelling audience value proposition that resonates across diverse segments and supports long-term engagement.
• Collaborate with cross-functional teams to ensure the brand identity and messaging are integrated seamlessly into all marketing and communication efforts.
• Lead and mentor a high-performing marketing team of brand marketeers, campaign managers, and social media managers, fostering a culture of innovation, accountability, and collaboration.
• Oversee the development, briefing, and optimization of strategic campaigns that drive audience growth, engagement, brand recognition and loyalty
• Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.

Requirements

• Proven experience in content and audience marketing in high-paced environments, with expertise in audience growth strategies, persona development, and brand management
• Strong ability to build cross-functional relationships, particularly with commercial, attendee marketing, and strategic insights teams, to align on shared goals
• Data-driven mindset with a focus on delivering audience-centric solutions and measurable outcomes
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels
• Expertise in content marketing, campaign execution, and audience engagement strategies, with a track record of delivering impactful results

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world