Director, Consumer Marketing

Responsibilities

• Direct the development and execution of consumer marketing strategies for new and existing products, platforms, and programs.
• Oversee integrated marketing campaigns across channels, including digital, advertising, promotions, events, and public relations.
• Apply consumer insights, market research, economic indicators, and competitive analysis to inform strategy and investment decisions.
• Partner with Sales and Product Management to support go‑to‑market initiatives, retail and channel readiness, and revenue objectives.
• Provide leadership and direction to consumer marketing teams, guiding priorities, execution, and performance through managers and senior professionals.
• Lead development of marketing materials, messaging, and communications to ensure consistent brand positioning and customer engagement.
• Establish performance metrics, monitor campaign effectiveness, and drive optimization to improve return on investment.
• Manage marketing budgets, resources, and external partners to ensure efficient and effective program delivery.
• Support functional and organizational planning by contributing marketing expertise and recommendations to senior leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8–12 years of progressive marketing experience, including significant consumer marketing responsibility.
• At least 5 years demonstrated experience leading managers or teams and overseeing complex, multi‑channel marketing programs.
• Experience partnering cross‑functionally to support revenue growth, product launches, and brand initiatives.
• Strong understanding of consumer behavior, segmentation, positioning, and multichannel marketing strategies.
• Experience using data, insights, and analytics to guide marketing decisions and measure outcomes.
• Proven leadership and influence skills in matrixed environments.
• Ability to balance strategic direction with operational execution through others.

Preferred

• Master’s degree in Marketing, Business Administration, or a related field.
• Experience leading marketing strategies across multiple product lines, divisions, or market segments.
• Experience operating in complex, consumer‑driven or multi‑channel organizations.
• Advanced experience with digital marketing ecosystems, social media strategies, and performance analytics.
• Broad business acumen with strong understanding of how consumer marketing drives enterprise results.

Benefits

• Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For roles where employees work less than 30 hours per week, benefits include 401(k) contributions, paid time off, as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp. For a more comprehensive list of our benefits please click here .