Director of Consumer Marketing

New York City, NY (Remote)

$140K/yr – $180K/yrDirector/Executive5+ years expFull time

Posted 3 days ago

Job Summary

Own end-user engagement across email, direct mail, and other lifecycle channels, plan and run multi-channel campaigns from strategy to post-analysis, and collaborate with Product, Success, and partner teams to drive onboarding, activation, retention, and re-engagement while continuously testing and optimizing for impact.

Own end-user engagement across channels
Plan and execute multi-channel campaigns from strategy to analysis
Collaborate with Product, Growth, and Client Success on launches and brand alignment

Job Description

Responsibilities

Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels
Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis
Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans
Build and manage lifecycle/email marketing programs -- onboarding, activation, retention, and re-engagement flows
Develop and test offline tactics as part of an integrated engagement strategy
Segment and target end users based on behavior, product usage, and lifecycle stage
Report regularly to the CMO on campaign performance, engagement metrics, and program impact
Continuously test, measure, and optimize tactics to improve engagement and retention outcomes
Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements

Requirements

5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company
Comfortable working with AI and modern marketing tools and excited to use the latest tech to move faster and work smarter
Resourceful and ownership-driven, down to figure things out and get things done without a lot of hand-holding
Expertise leveraging data to drive engagement and conversion
Proven experience planning and running multi-channel campaigns
Experience with direct mail or other offline/owned channels a strong plus
Comfort working cross-functionally with Product, Growth, and Client Success teams
Strong analytical instincts -- comfortable defining metrics, reporting on performance, and using data to guide decisions
Excellent written communication skills; able to write and edit consumer-facing copy
Experience marketing to end users within a white-label or B2B2C model is a plus

Preferred

Experience with direct mail or other offline/owned channels a strong plus
Experience marketing to end users within a white-label or B2B2C model is a plus

Benefits

Competitive salary
401(k) & Employer Match
Work from anywhere
Health insurance & wellness benefits
Equity compensation
Generous parental leave
Unlimited vacation
Company offsites
Unlimited access to financial professionals

Addition

4.7 Glassdoor

At Addition, we don’t just fill roles—we build careers, strengthen businesses, and forge long-term partnerships. As specialists in Tech, Engineering, and Digital, we help businesses secure the top talent they need to scale and succeed.Our expertise extends beyond these core areas, with a strong track record of placing professionals in Sales, Talent/HR, Finance, Operations, and Commercial functions. We support organisations across a diverse range of industries; including Nuclear, Technology, Banking, Government, Public Sector and FMCGRecruitment isn’t just about matching CVs to job descriptions. It’s about understanding your business, your culture, and your vision. We take the time to build relationships based on trust, speed and quality delivery.From scaling tech teams in hyper-growth start-ups to placing senior leadership in established enterprises, our tailored recruitment solutions cover every scenario:✅ Addition EMBEDDED – Integrated talent solutions for sustained growth✅ Addition HYPERGROWTH – High-volume hiring for scale-ups✅ Addition RETAINED – Executive search for mission-critical roles✅ Addition SOURCING – Proactive candidate identification✅ Addition CAMPAIGNS – Bespoke hiring projects with strategic outreach✅ Addition INSIGHT – Market intelligence and talent advisoryAt Addition, we are more than recruiters—we are your long-term talent partner, supporting businesses through every stage of growth. Whether you need a short-term contractor, a high-impact leader, or an entire team, we make hiring seamless, efficient, and stress-free.And where Addition can’t assist, our wider network can:🏢 Add Property – Expert recruitment for Property Management & Building Services🎓 Add Education – Supporting schools across the USA🇺🇸 Add Talent – Your trusted partner for US-based Tech hiring needsLet’s build something exceptional together.📞 03300242273✉️ hello@additionsolutions.co.uk

Founded in 2015

Bletchley, England, GBR

34 employees (1 in marketing)

www.additionsolutions.co.uk

1% recommend to a friend