Director, Acquisition Marketing (LATAM)

Responsibilities

• Own and lead FOX One's subscriber acquisition strategy across LATAM, developing regional growth plans that align with global business objectives, subscriber targets, and market expansion priorities.
• Manage and optimize multi-million-dollar paid media budgets across LATAM markets, driving investment decisions, resource allocation, and acquisition efficiency to maximize subscriber growth and return on marketing investment.
• Provide strategic oversight of integrated paid media campaigns across paid social, paid search, Youtube, display, and connected TV (CTV), ensuring effective planning, execution, and optimization across markets.
• Serve as the acquisition lead for LATAM, partnering with the U.S.-based leadership and regional stakeholders to translate global growth strategies into locally relevant marketing initiatives.
• Establish and advance incrementality-based measurement frameworks, including geo-lift studies, marketing mix modeling (MMM), and holdout/control testing, to evaluate media effectiveness and inform investment decisions.
• Lead and develop strategic relationships with media, creative, and measurement agency partners, establishing performance expectations, accountability, and opportunities for innovation.
• Provide dotted-line leadership and strategic direction to LATAM-based team members, fostering collaboration, accountability, and alignment across regional and global teams.
• Own regional acquisition performance reporting, including CPA/CPS, subscriber growth, campaign pacing, and marketing efficiency, delivering actionable insights and strategic recommendations to senior leadership.
• Partner with measurement, analytics, creative, product, and international marketing teams to develop integrated go-to-market strategies that support FOX One's regional launches and ongoing growth.
• Identify emerging market opportunities, evolving consumer behaviors, and competitive dynamics to inform regional acquisition strategies and long-term investment planning.

Requirements

• Typically, 10+ years of progressive experience in performance marketing, subscriber acquisition, growth marketing, or digital media, including significant experience leading acquisition strategies and large-scale paid media investments.
• Professional-level fluency in Spanish, including the ability to participate in business meetings.
• Extensive experience overseeing multi-million-dollar paid media budgets and driving investment decisions across paid social, paid search, online video (OLV), display, and/or connected TV (CTV).
• Proven ability to lead and manage external media agency partners, establish strategic priorities, and drive accountability for performance and execution.
• Deep expertise in incrementality-based measurement, including geo-lift studies, marketing mix modeling (MMM), holdout/control testing, and other advanced marketing effectiveness frameworks.
• Strong strategic and analytical capabilities, with the ability to translate complex performance data into actionable business recommendations and investment decisions.
• Demonstrated ability to influence senior stakeholders, navigate cross-functional organizations, and align regional execution with broader business priorities.
• Experience providing leadership, mentorship, or strategic direction to cross-functional or geographically distributed teams.
• Excellent communication, presentation, and relationship management skills, with the ability to operate effectively across multiple markets and time zones.
• Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position.

Preferred

• Demonstrated expertise in building and executing user growth initiatives across Mexico, Central America, or South America, leveraging a nuanced knowledge of regional consumer habits and media landscapes.
• Experience leading subscriber acquisition or growth marketing for streaming, subscription-based, or direct-to-consumer (DTC) businesses.
• Experience developing market-entry strategies or scaling consumer subscription products across international markets.
• Familiarity with the competitive streaming and digital media landscape across Latin America.

Benefits

• Benefits include medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.