Responsibilities

• Develop and execute long-term marketing strategies that align with organizational priorities and portfolio objectives.
• Lead community and local marketing initiatives across the Essex portfolio to drive awareness, traffic, leasing performance, and retention.
• Direct marketing strategy for acquisitions, dispositions, lease-ups, redevelopment projects, and other business-critical initiatives.
• Establish marketing KPIs, performance benchmarks, and reporting frameworks to measure effectiveness and drive continuous improvement.
• Analyze market trends, customer behavior, competitive activity, and performance metrics to identify opportunities and inform strategic decisions.
• Represent the marketing function in cross-functional leadership discussions and provide recommendations that influence portfolio and business strategy.
• Develop community partnerships and local marketing programs that strengthen brand awareness and generate qualified leasing opportunities.
• Partner with Operations and Sales teams to identify property-specific marketing opportunities and deliver targeted solutions.
• Cultivate and maintain strong relationships with vendors, strategic partners, and community organizations.
• Leverage local market insights and partnerships to enhance property positioning and support portfolio objectives.

Requirements

• Bachelor’s degree (B.A./B.S.) in Marketing, Communications, Business Administration, Real Estate, or a related field.
• 10+ years of progressive marketing experience with demonstrated success developing and leading community marketing programs within the multifamily housing or property management industry.
• 8+ years of leadership experience managing marketing teams and cross-functional initiatives.
• Proven ability to develop and execute strategic marketing programs across a complex portfolio or enterprise organization.
• Strong experience in community marketing, local marketing, customer engagement, communications, and relationship management.
• Experience developing and overseeing email marketing, content strategies, and communication programs.
• Demonstrated success building strategic partnerships and negotiating with vendors and external partners.
• Strong analytical skills with the ability to translate complex data, market research, and performance metrics into actionable strategies.
• Experience managing budgets, evaluating ROI, and optimizing marketing investments.
• Proven project management skills with experience leading multiple initiatives simultaneously.

Benefits

• All full-time regular associates are offered competitive salaries, experience career growth, and are eligible for benefit packages that include medical, dental, vision, paid parental leave, 401k employer match, excellence rewards, wellness programs, and much more. With our 12 paid holidays and 15 PTO days, work/life balance is a priority! Additionally, most positions are eligible for a housing discount of 20%.