Director, Channels Growth & Strategy

Responsibilities

• Develop and lead the growth marketing strategy across Lionsgate’s streaming and channels ecosystem (SVOD, AVOD, FAST), shaping initiatives and campaigns that drive audience growth, subscriber acquisition, engagement, and retention while reducing churn.
• Support the VP, Channels Marketing through close collaboration on strategy development and planning, delivering insights, performance trends, and recommendations that inform marketing direction and investment decisions.
• Translate brand strategy into execution across paid, owned and earned media channels, partnering with creative, social, and programming teams to develop brand briefs, campaigns, and cohesive messaging frameworks across consumer touchpoints.
• Lead global channel marketing initiatives inclusive of but not limited to AV, Design, Publicity, Digital media (web and social), SEO and discovery optimization strategies.
• Strategize and operationalize KPI frameworks alongside the business unit, paid media and research teams that link marketing performance to content outcomes, including viewership, conversion, retention, churn, and lifetime value.
• Collaborate with partner teams to develop a test-and-learn agenda aimed at unlocking new acquisition channels, ad formats, and scaling user acquisition activities. Assist in translating campaign/test results into clear, concise, exec-friendly updates and reports.
• Collaborate with platform and distribution partners (e.g. Amazon Prime Video Channels, Roku, Apple and more) to optimize in-platform merchandising, promotional opportunities, and partner marketing initiatives that enhance visibility and performance of Lionsgate content.
• Leverage audience insights, viewing behavior, and market trends to inform go-to-market strategies, content launches, channel programming, and content planning and development.
• Partner cross-functionally with distribution, partnerships, research, and operations to align growth initiatives with business priorities and platform opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or related field, or equivalent work experience.
• 10+ years of experience in growth marketing, lifecycle/CRM, subscriber marketing, performance media, and/or digital strategy within entertainment, media, or streaming, ideally with studio, streamer, YT channel, or other content-driven businesses.
• Strong conceptual and aesthetic sensibility paired with strategic business acumen.
• Deep understanding of the evolving media landscape, including FAST, AVOD, SVOD, and global distribution ecosystems.
• Exceptional communication and presentation skills, with the ability to influence senior executives and stakeholders.
• Strategic, highly collaborative leader with strong storytelling skills and the ability to translate data into clear, compelling business insights.
• Deep knowledge of the evolving streaming landscape, including ad-supported models, subscription ecosystems, and emerging distribution channels.

Preferred

• Experience working at the intersection of studio and platforms, including collaboration with major streaming partners and distribution ecosystems.
• Analytical capabilities, with experience tying performance metrics (conversion, viewership, retention, churn, LTV) to content and business outcomes.
• Familiarity with creative production for sales-driven organizations or distribution-led marketing.
• Background in content-driven growth, including supporting title launches, franchise development, or audience expansion for premium IP.
• Strong understanding of creative analytics and performance-driven storytelling.

Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching