Responsibilities

• Own end-to-end execution of paid search and social campaigns, from trafficking and launch through optimization and troubleshooting, with defined QA checkpoints at each stage
• Oversee resources supporting campaign execution: scope the work, set quality and turnaround standards, review deliverables, and adjust capacity to campaign volume
• Analyze customers’ needs and suggest upgrades or additional features to meet their KPIs as it relates to client campaigns
• Ensure proactive internal communication with Account team on campaign performance and optimizations, client health and upsell opportunities
• Support and advocate on day-to-day inquiries and requests to improve efficiency and value in the use of Bridge’s platform and media activation capabilities
• Serve as liaison for external vendors and partners, assist or lead evaluation of new technology partners
• Partner closely with Sales, Product Strategy and Customer Service teams to build materials and guidelines to enable the booking of high-performing campaigns that are well-matched with Bridge’s product offering
• Work with the product team to ensure that proprietary platform development aligns with client requests and requirements
• Lead Programmatic, social media and SEM capability trainings for various audiences & levels across the organization; monitor daily campaign pacing and performance to exceed client KPIs and expectations, and optimize where appropriate
• Keep senior leadership and external teams updated on campaign performance to raise awareness and promote transparency

Requirements

• Bachelor’s degree, or equivalent combination of education and relevant work experience
• 5-7 years of relevant experience in digital marketing with an agency, brand, and/or top online publisher required
• 2+ years leading a team, including direct reports, or leading contracted and outsourced resources
• Highly proficient with spreadsheets including pivot tables, lookups, and building reporting from raw platform exports
• 4+ years hands-on paid social campaign management across at least two major platforms
• Hands-on SEM experience
• Excellent time management and project planning skills
• Proven track record of managing multiple projects simultaneously
• Expert at building compelling proposals for clients
• A critical thinker with top-level problem-solving skills