Responsibilities

• Define and evolve the long-term, strategic brand vision, competitive positioning, and brand architecture, honoring 20+ years of brand identity while intentionally guiding brand evolution.
• Provide strategic brand direction through regular delivery of brand strategy guidelines, campaign briefs, and category briefs, founded on consumer insights and integrating marketing and sales insights.
• Ensure Product, Marketing, and Sales efforts are on brand across customer and consumer touchpoints, including digital marketing channels, retail marketing efforts, and packaging.
• Provide leadership and strategic recommendations on brand and category architecture, including how the brand and its products are structured, the naming system for products or lines, and how sub-brands or future innovations ladder up to the master brand.
• Lead the strategic development of brand-building initiatives that expand brand awareness, improve brand perception, and strengthen long-term brand equity.
• Partner with Growth Marketing, eCommerce, and Sales teams to align upper-funnel initiatives with performance and business KPIs.
• Establish brand health metrics and continually monitor performance to refine strategy.
• Build and support the team and tools that enable the delivery of high-quality consumer insights that inform brand strategy, product innovation, and go-to-market strategies.
• In partnership with Data & Analytics Team and Growth Marketing, provide brand leadership in building a robust insights ecosystem to guide commercial decision-making.
• Oversee brand and category PR strategy, agency management, and earned media efforts.

Requirements

• Bachelor's Degree in Marketing, Business, or similar.
• MBA preferred.
• 10+ years in brand management, brand strategy, or consumer insights roles; consumer goods, wellness, or lifestyle experience preferred.
• Demonstrated success in long-term brand building and insights-driven strategy.
• Strong analytical and quantitative skill set, with experience managing insights or analytics teams.
• Experience communicating strategic direction and helping marketing and creative teams translate strategy to application and execution.
• Prior experience in retail or B2B marketing is a plus.
• Exceptional communication, influence, collaboration, and cross-functional leadership skills.

Preferred

• Prior experience in retail or B2B marketing is a plus.

Benefits

Compensation

How To Apply

Other