Darn Tough Vermont® logo

Darn Tough Vermont®

Brand

3.6

Company overview

The Cabot family has been in the hosiery business for 3 generations. Marc Cabot started Cabot Hosiery Mills in 1978 and for more than 40 years we have been making socks here, in the Green Mountains of Vermont. We are interested in one thing, producing the best possible socks the world has to offer. We are so confident in who we are and what we do that we back up our socks with an Unconditional Lifetime Guarantee.
Founded in 1978
Northfield, Vermont, USA
216 employees (23 in marketing)
darntough.com
60% recommend to a friend
42% positive business outlook

Salaries

Typical salary range

$65,000 – $70,000

/ yr

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People

Marketing leadership

Emily Corley
Emily Corley
VP of Marketing
At the company for 7 years 6 months
Katie Jones
Katie Jones
Senior Brand Manager
At the company for 1 year 10 months

Headcount trend

Company growth over the last 12 months

Headcount +1.9% year over year

Audience

Monthly website visitors
969.7K
Month over month+29%
Quarter over quarter+10.9%
Top sourceDirect (51.1%)
Ad budget per month$43.8K
Average search rank51.3
Traffic source mix
Direct
51.1%
Search
38.9%
Social
4.9%
Referral
3.8%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

7.5K

12-mo growth

+19.3%

Monthly growth

+2.5%

News

Links

darntough.comLinkedInCrunchbaseX (Twitter)
Glassdoor