Responsibilities

• Lead messaging concept development and strategy for brand and product campaigns across all channels.
• Establish, shape, evolve, and uphold brand voice, tone, messaging standards, and copy systems to ensure consistency and clarity.
• Translate business and marketing objectives into compelling messaging frameworks and creative concepts.
• Lead copy development from initial concept through execution, ensuring alignment with approved creative direction.
• Clearly articulate messaging rationale, decisions, and strategic intent to internal teams and stakeholders.
• Contribute to naming, storytelling, product messaging, campaign narratives, and brand defining initiatives.
• Ensure messaging maintains cohesion and impact across all channels.
• Provide direction, mentorship, and feedback to copywriters, fostering growth in craft, creative thinking, and strategic messaging.
• Delegate work effectively across internal and freelance resources, ensuring quality, consistency, and efficiency.
• Foster a collaborative, solutions-oriented environment that encourages creative excellence and accountability.

Requirements

• 7–10+ years of professional copywriting experience, with a strong portfolio of brand and campaign work.
• A bachelor’s degree in a relevant field or equivalent experience
• Proven experience leading messaging strategy and concept development for large-scale, multi-channel campaigns.
• Mastery of short and long form copy, including campaign messaging, storytelling, product copy, naming, and brand narratives.
• Demonstrated experience mentoring and developing copywriters and freelancers.
• Strong ability to translate strategy into clear, compelling messaging frameworks and executions.
• Experience collaborating cross-functionally with designers, marketers, leadership, and external partners.
• Strong presentation and communication skills, with the ability to articulate messaging strategy and creative rationale.
• Experience working in fast-paced, deadline-driven environments managing multiple priorities simultaneously.
• Familiarity with Adobe Creative Suite, Figma, and modern creative workflows.