Darn Tough Vermont®

Brand

3.6

Salaries

Typical salary range

$65,000 – $70,000

/ yr

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People

Marketing leadership

Emily Corley

VP of Marketing

At the company for 7 years 6 months

Katie Jones

Senior Brand Manager

At the company for 1 year 10 months

Headcount trend

Company growth over the last 12 months

Headcount +1.9% year over year

Audience

Monthly website visitors

969.7K

Month over month+29%

Quarter over quarter+10.9%

Top sourceDirect (51.1%)

Ad budget per month$43.8K

Average search rank51.3

Traffic source mix

Direct

51.1%

38.9%

Social

4.9%

Referral

3.8%

Paid referral

1.1%

LinkedIn followers

Follower count and growth

Total followers

7.5K

12-mo growth

+19.3%

Monthly growth

+2.5%

News

The Darn Tough Sock Sale Returns to Northfield This Weekend

Nov 17, 2025 • Compass Vermont

Darn Tough Snow Socks for Men - Lightweight RFL Over-the-Calf Ski & Snowboard Socks, Merino Wool Hiking Socks for Men, Breathable Boot Socks for Men, Moisture Wicking Wool Socks - Burgundy, Medium

Nov 5, 2025 • The San Joaquin Valley Sun

DARN TOUGH (2001) John Henry Boot Midweight with Cushion Men's Sock

Oct 28, 2025 • The San Joaquin Valley Sun

Links

darntough.com

Crunchbase

X (Twitter)

Glassdoor

Open positions

Director of Brand

Darn Tough Vermont®

Waterbury, VT (Hybrid)

$130K/yr - $155K/yrIn-houseFull-timeDirector/executive

3 months ago

Lead Copywriter - Waterbury, VT

Darn Tough Vermont®

Waterbury, VT (Hybrid)

$90K/yr - $105K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Director of Brand - Waterbury, VT

Darn Tough Vermont®

Waterbury, VT (Hybrid)

$130K/yr - $155K/yrIn-houseFull-timeDirector/executive10+ years exp.

4 months ago

Director of Brand - Waterbury, VT

Darn Tough Vermont®

Vermont, USA (Hybrid)

$130K/yr - $155K/yrIn-houseFull-timeDirector/executive10+ years exp.

4 months ago

Lead Copywriter - Waterbury, VT

Darn Tough Vermont®

Waterbury, VT (Hybrid)

$90K/yr - $105K/yrIn-houseFull-timeSenior level7+ years exp.

4 months ago

Lead Copywriter

Darn Tough Vermont®

Vermont, USA (Hybrid)

$90K/yr - $110K/yrIn-houseFull-timeSenior level7+ years exp.

5 months ago

6 open marketing positions

Director of Brand

Darn Tough Vermont®

Waterbury, VT (Hybrid)

$130K/yr - $155K/yrIn-houseFull-timeDirector/executive

3 months ago

Lead Copywriter - Waterbury, VT

Darn Tough Vermont®

Waterbury, VT (Hybrid)

$90K/yr - $105K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Director of Brand - Waterbury, VT

Darn Tough Vermont®

Waterbury, VT (Hybrid)

$130K/yr - $155K/yrIn-houseFull-timeDirector/executive10+ years exp.

4 months ago

Director of Brand - Waterbury, VT

Darn Tough Vermont®

Vermont, USA (Hybrid)

$130K/yr - $155K/yrIn-houseFull-timeDirector/executive10+ years exp.

4 months ago

Lead Copywriter - Waterbury, VT

Darn Tough Vermont®

Waterbury, VT (Hybrid)

$90K/yr - $105K/yrIn-houseFull-timeSenior level7+ years exp.

4 months ago

Lead Copywriter

Darn Tough Vermont®

Vermont, USA (Hybrid)

$90K/yr - $110K/yrIn-houseFull-timeSenior level7+ years exp.

5 months ago