Responsibilities

• Lead messaging concept development and strategy for brand and product campaigns across all channels.
• Establish, shape, evolve, and uphold brand voice, tone, messaging standards, and copy systems to ensure consistency and clarity.
• Translate business and marketing objectives into compelling messaging frameworks and creative concepts.
• Lead copy development from initial concept through execution, ensuring alignment with approved creative direction.
• Clearly articulate messaging rationale, decisions, and strategic intent to internal teams and stakeholders.
• Contribute to naming, storytelling, product messaging, campaign narratives, and brand defining initiatives.
• Ensure messaging maintains cohesion and impact across all channels.
• Provide direction, mentorship, and feedback to copywriters, fostering growth in craft, creative thinking, and strategic messaging.
• Delegate work effectively across internal and freelance resources, ensuring quality, consistency, and efficiency.
• Foster a collaborative, solutions-oriented environment that encourages creative excellence and accountability.