Director of Brand Strategy

Responsibilities

• Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.
• Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.
• Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.
• Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion through clearer narrative direction and experience design choices.
• Contribute to the evolution of SiaX’s strategic POV by strengthening how insight, experience design, brand narrative systems, and measurement work together in an integrated offering.
• You’ll partner closely with Creative, Growth, Analytics, and Client Leadership. Working in active collaboration with analytics teams to define KPIs, interpret performance signals, and translate insight into strategic refinement guiding multidisciplinary teams with clarity, insight, and a compelling point of view to architect experiences and storytelling journeys that feel relevant, resonant, and purposeful.
• What Success Looks Like
• Audience Insight & Behavioral Understanding
• - The team rallies around a clear, shared understanding of who the audience is, what they care about, and why they behave the way they do, supported by research and behavioral data.
• - Strategy consistently starts from human truth and is reinforced by performance signals, resulting in work that feels intuitive, relevant, and grounded and expressed through consistent brand storytelling frameworks.

Requirements

• 7–12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy, spanning integrated strategy, brand strategy, communications planning, experience strategy, brand narrative development, storytelling strategy, or a closely related audience-centric discipline.
• Proven track record leading strategy for complex, multi-channel brand ecosystems where storytelling, behavior, communications, experience design, and collaboration with analytics teams must work together seamlessly.
• Experience guiding multidisciplinary teams (creative, media/growth, analytics, CX, account leadership) through a unified strategic vision from insight to execution and consistent brand story expression.
• History of shaping strategic foundations that scale across campaigns, platforms, and customer journeys not one-off initiatives or isolated campaign narratives.

Benefits

• Competitive Compensation
• - Annual base salary starting at $180,000-$190,000 commensurate with experience and qualifications
• - Annual performance based discretionary bonus
• Robust Health Coverage
• - 3 Medical plans
• - Dental and Vision
• - Life, AD&D and other voluntary insurance
• Tax-Advantaged Accounts
• - 401K retirement plan
• - 4% matching and 100% vested upon enrollment