Director of Brand Strategy and Creative Services - Shangri La Resort + Golf Club

Responsibilities

• Guide brand positioning and messaging for Shangri-La and its individual venues, maintaining a cohesive resort identity while recognizing each venue's audience.
• Establish and maintain standards for design, brand colors, typography, photography, and written communications.
• Develop and maintain an annual brand and creative strategy aligned with the resort's business objectives, seasonal priorities, and revenue opportunities.
• Partner with resort leadership to establish marketing priorities and coordinate creative initiatives across departments.
• Evaluate brand positioning and guest perceptions to identify opportunities for differentiation and improved market visibility.
• Lead the development and production of print and digital materials, including advertisements, menus, brochures, digital signage, event graphics, promotional displays, and guest communications.
• Produce original photography, video, graphic design, and copywriting that showcase the resort's amenities, experiences, and people.
• Manage creative projects from initial request through concept development, approval, and final delivery.
• Coordinate with printers, production vendors, and outside creative partners to maintain quality and meet deadlines.
• Organize and maintain approved marketing assets so resort teams and external partners can access current materials.

Requirements

• 5–7 years of progressively responsible experience in brand strategy, marketing, or creative services; leadership experience preferred.
• Proficiency in graphic design, photography, video production, and copywriting.
• Experience in hospitality, luxury resorts, tourism, or lifestyle brands preferred
• Ability to influence stakeholders, manage competing priorities, and provide creative direction
• Demonstrated success developing campaigns and creative content aligned with business objectives.
• Bachelor's degree in Marketing, Communications, Graphic Design, or related field preferred, or equivalent experience
• Must be able to pass a background check.