Responsibilities

• Lead strategy and execution for PR, organic social, influencer marketing and emerging awareness & traffic channels — with a test-and-learn mindset and a bias toward measurable impact.
• Plan, develop and execute 360 brand and product campaigns that amplify key moments throughout the year, delivering on awareness and traffic goals.
• Drive new customer reach and acquisition through innovative licensing deals, partnerships, and collaboration — structured and sequenced to maximize brand reach, cultural relevance, and new customer volume.
• Lead end-to-end campaign development and execution — from strategic brief to 360-degree market launch — in close collaboration with Creative, Performance, Lifecycle, and E-commerce teams.
• Architect overarching message hierarchies for brand and product campaigns, ensuring proof points, product storytelling, and emotional brand narrative are integrated consistently across all channels and touchpoints.
• Own and manage the integrated marketing calendar, driving alignment across product launches, seasonal stories, promotional moments, and partnership activations.
• Author and oversee marketing briefs that unite creative direction, channel strategy, and business objectives — and ensure cross-functional teams are activated with clarity and purpose.
• Build and optimize scalable marketing processes, leveraging AI tools to improve brief quality, creative speed, and cross-functional collaboration.
• Identify, negotiate, and manage strategic brand partnerships, licensing agreements, and collaborative product launches that expand Naadam's reach and accelerate customer acquisition.
• Evaluate partnership opportunities through a dual lens of brand fit and acquisition impact — prioritizing deals that bring measurable new audience exposure and conversion potential.

Requirements

• Proven track record of owning and launching 360 marketing campaigns with expertise in key awareness channels — PR, organic social, influencer marketing, partnerships, or licensing.
• Deep expertise in go-to-market strategy, integrated campaign planning, and cross-channel execution for a DTC or e-commerce business.
• Familiarity with Asana or similar marketing and project management tools preferred.
• Exceptional communicator — able to translate complexity into clarity and rally creative, channel, and business stakeholders around a unified strategy.
• Experience managing and developing marketing teams, with strong cross-functional leadership and influence skills.
• Hands-on experience managing brand partnerships, licensing agreements, and collaboration deals from ideation through execution.
• Demonstrated ability to set and deliver against data-backed KPIs, translating campaign performance into strategic decisions.
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA a plus.
• 8–10+ years of progressive marketing experience, with at least 3–4 years in an integrated marketing or brand marketing.
• Experience in DTC, e-commerce, fashion, luxury, or premium consumer brands strongly preferred.

Benefits

• Paid Vacation
• Health Insurance
• 401k Plan
• Hybrid Work - Employees are required to be in office 3 days a week. Our Company in-office days are Monday, Wednesday, and Thursday