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NAADAM

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Company overview

Hiring pace

Medium

2 marketing jobs posted in the last 90 days

Salaries by level

7 salaries

  • Entry0
  • Mid2
  • Senior4
  • Lead1
Founded in 2013
New York, New York, USA
68 employees (21 in marketing)
www.naadam.co

Salaries

Typical salary range

$250,000 – $275,000

/ yr

Median base

$145,000

Median total

$145,000

Median experience

8 years

Salaries

7

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People

Marketing leadership

Sam Kunkemoeller
Sam Kunkemoeller
Performance Marketing Manager
At the company for 8 months

Hiring activity

Open marketing jobs over time

No open positions

Headcount trend

Company growth over the last 12 months

Headcount +3% year over year

Funding

Total funding

$16M

Last raise

$8M

Series Unknown, 5 years ago

Funding history

Apr 2021

Venture Round Package Free · $8M

Mar 2019

Series B Naadam

Jul 2018

Series A Naadam · $16M

May 2018

Venture Round Naadam

Dec 2017

Seed Round Naadam

Mar 2017

Seed Round Naadam

Audience

Monthly website visitors
974.9K
Month over month+47.2%
Quarter over quarter+272%
Top sourceDirect (57%)
Ad budget per month$65.4K
Average search rank44.5
Traffic source mix
Direct
57%
Search
31.5%
Social
5.3%
Referral
4.9%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

11.5K

12-mo growth

+30.6%

Monthly growth

+3.1%

News

Amazon Black Friday Kicks off With Gap Sweaters, NAADAM Cashmere & More Must-See Fashion Deals
Nov 20, 2025 • E! News
Naadam's Black Friday sale has kicked off early — save 40% on soft cashmere sweaters and chic loungewear
Nov 19, 2025 • Business Insider
Naadam’s Cult-Favorite Cashmere Sweater Deserves a Place in Your Fall Capsule Wardrobe — Here’s Our Editor’s Honest Review
Nov 14, 2025 • WWD

Links

www.naadam.coLinkedInCrunchbaseX (Twitter)

Loading insights...

Open positionsOpen marketing positions

NAADAM logo

Director of Growth & Performance Marketing

NAADAM

New York City, NY (Hybrid)

$140K/yr - $150K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 months ago
NAADAM logo

Director of Integrated Marketing & Acquisition

NAADAM

New York City, NY (Hybrid)

$140K/yr - $150K/yrIn-houseFull-timeDirector/executive8+ years exp.
3 months ago
NAADAM logo

Director of Integrated Marketing & Acquisition

NAADAM

New York City, NY (Hybrid)

$140K/yr - $150K/yrIn-houseFull-timeDirector/executive8+ years exp.
4 months ago
NAADAM logo

Performance Marketing Manager

NAADAM

New York, USA (Hybrid)

$80K/yr - $100K/yrIn-houseFull-timeMid level3+ years exp.
6 months ago
NAADAM logo

Performance Marketing Manager

NAADAM

New York, USA (Hybrid)

$80K/yr - $100K/yrIn-houseFull-timeMid level, senior level3+ years exp.
8 months ago

NAADAM insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2013
Headquarters
New York, New York
Employees
51-200
Flat last 12mo
Marketing team
21
31% of company
9 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
+3%
Last funding round
59 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
974.9K
Month over month+47.2%
Quarter over quarter+272%
Top sourceDirect (57%)
Traffic source mix
Direct
57%
Search
31.5%
Social
5.3%
Referral
4.9%
Paid referral
1.2%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
72 competitor sites
Search traffic: 24.6K organic clicks / 64.2K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+77
Ad budget per month
$65.4K
Average search rank
44.5
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

11.5K

12-mo growth

+30.6%

Monthly growth

+3.1%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2024-05-01 -> 2026-01-01
Open jobs growth
—
Biggest role change
—
Latest open role
Performance Marketing Manager

Marketing team size

Shows saved marketing team size.

21
31% of the company • 9 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 21.

Funding

Shows saved funding data.

Total funding
$16M
Last raise
Series Unknown
5 years ago
Funding details
Amount raised
$16M
Last round
Series Unknown
Last fundraise
5 years ago

News

Shows saved company news.

Amazon Black Friday Kicks off With Gap Sweaters, NAADAM Cashmere & More Must-See Fashion Deals
Nov 20, 2025 • E! News
Naadam's Black Friday sale has kicked off early — save 40% on soft cashmere sweaters and chic loungewear
Nov 19, 2025 • Business Insider
Naadam’s Cult-Favorite Cashmere Sweater Deserves a Place in Your Fall Capsule Wardrobe — Here’s Our Editor’s Honest Review
Nov 14, 2025 • WWD