NAADAM | Company Profile, Culture & Jobs

Company overview

We make heirloom-worthy styles that are soft AF and made to love — season after season. Plus, we cut out the middlemen so Mongolian herders are paid more and our quality knitwear costs you less.

Founded in 2013

New York, New York, USA

68 employees (21 in marketing)

www.naadam.co

Salaries

Typical salary range

$250,000 – $275,000

/ yr

Median base

$145,000

Median total

$145,000

Median experience

8 years

Submissions

7

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People

Marketing leadership

Sam Kunkemoeller

Performance Marketing Manager

At the company for 6 months

Hiring activity

Open marketing jobs over time

7 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$16M

Last raise

$8M

Series Unknown, 5 years ago

Funding history

Apr 2021

Venture Round Package Free · $8M

Mar 2019

Series B Naadam

Jul 2018

Series A Naadam · $16M

May 2018

Venture Round Naadam

Dec 2017

Seed Round Naadam

Audience

Monthly website visitors

974.9K

Month over month+47.2%

Quarter over quarter+272%

Top sourceDirect (57%)

Ad budget per month$65.4K

Average search rank44.5

Traffic source mix

Direct

57%

Search

31.5%

News

Amazon Black Friday Kicks off With Gap Sweaters, NAADAM Cashmere & More Must-See Fashion Deals

Nov 20, 2025 • E! News

Naadam's Black Friday sale has kicked off early — save 40% on soft cashmere sweaters and chic loungewear

Nov 19, 2025 • Business Insider

Naadam’s Cult-Favorite Cashmere Sweater Deserves a Place in Your Fall Capsule Wardrobe — Here’s Our Editor’s Honest Review

Nov 14, 2025 • WWD

Links

www.naadam.co

Crunchbase

X (Twitter)

NAADAM insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2013

Headquarters

New York, New York

Employees

51-200

Flat last 12mo

Marketing team

21

31% of company

9 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series A–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

+3%

Last funding round

59 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

974.9K

Month over month+47.2%

Quarter over quarter+272%

Top sourceDirect (57%)

Traffic source mix

Direct

57%

Search

31.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

72 competitor sites

Search traffic: 24.6K organic clicks / 64.2K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+77

Ad budget per month

$65.4K

Average search rank

44.5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

1 open jobs

Open jobs trend: —

Trend

2024-05-01 -> 2026-01-01

Open jobs growth

—

Biggest role change

—

Latest open role

Performance Marketing Manager

Marketing team size

Shows saved marketing team size.

21

31% of the company • 9 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 21.

Funding

Shows saved funding data.

Total funding

$16M

Last raise

Series Unknown

5 years ago

Funding details

Amount raised

$16M

Last round

Series Unknown

Last fundraise

5 years ago

News

Shows saved company news.

Amazon Black Friday Kicks off With Gap Sweaters, NAADAM Cashmere & More Must-See Fashion Deals

Nov 20, 2025 • E! News

Naadam's Black Friday sale has kicked off early — save 40% on soft cashmere sweaters and chic loungewear

Nov 19, 2025 • Business Insider

Naadam’s Cult-Favorite Cashmere Sweater Deserves a Place in Your Fall Capsule Wardrobe — Here’s Our Editor’s Honest Review

Nov 14, 2025 • WWD

Loading insights...

Headcount +3% year over year

Mar 2017

Seed Round Naadam

Social

5.3%

Referral

4.9%

Paid referral

1.2%

LinkedIn followers

Follower count and growth

Total followers

11.5K

12-mo growth

NAADAM

New York, USA (Hybrid)

$80K/yr - $100K/yrIn-houseFull-timeMid level3+ years exp.

5 months ago

View all 7 jobs

NAADAM insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2013

Headquarters

New York, New York

Employees

51-200

Flat last 12mo

Marketing team

21

31% of company

9 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series A–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

+3%

Last funding round

59 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

974.9K

Month over month+47.2%

Quarter over quarter+272%

Top sourceDirect (57%)

Traffic source mix

Direct

57%

Search

31.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

72 competitor sites

Search traffic: 24.6K organic clicks / 64.2K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+77

Ad budget per month

$65.4K

Average search rank

44.5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

1 open jobs

Open jobs trend: —

Trend

2024-05-01 -> 2026-01-01

Open jobs growth

—

Biggest role change

—

Latest open role

Performance Marketing Manager

Marketing team size

Shows saved marketing team size.

21

31% of the company • 9 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 21.

Funding

Shows saved funding data.

Total funding

$16M

Last raise

Series Unknown

5 years ago

Funding details

Amount raised

$16M

Last round

Series Unknown

Last fundraise

5 years ago

News

Shows saved company news.

Amazon Black Friday Kicks off With Gap Sweaters, NAADAM Cashmere & More Must-See Fashion Deals

Nov 20, 2025 • E! News

Naadam's Black Friday sale has kicked off early — save 40% on soft cashmere sweaters and chic loungewear

Nov 19, 2025 • Business Insider

Naadam’s Cult-Favorite Cashmere Sweater Deserves a Place in Your Fall Capsule Wardrobe — Here’s Our Editor’s Honest Review

Nov 14, 2025 • WWD

Social

5.3%

Referral

4.9%

Paid referral

1.2%

Total followers

11.5K

12-mo growth

+30.6%

Monthly growth

+3.1%