Responsibilities

• Lead Dutch Bros’ social media channels, content and social analytics/listening to grow fan engagement, virality and Gen Z/Alpha relevance.
• Own strategy, voice and content across all Dutch Bros social channels, keeping the brand fluent in and ahead of Gen Z and Gen Alpha trends and culture
• Lead social analytics and listening to surface real-time trend, sentiment and community insights that inform content, brand and business decisions
• Grow fan engagement, community and virality across social platforms, cultivating and scaling the culture Dutch Bros has already built online
• Identify trends and cultural moments with potential beyond social, and partner with the broader Marketing team to develop them into bigger, “social-first” campaigns and ideas
• Lead team of direct reports responsible for social content and community, ensuring their successful development and growth
• Monitor, analyze and communicate social performance, trend insights and implications to leadership on a regular basis
• Own social community management, owning proactive social engagement plans that continuously blow customers’ minds.
• Elevate / escalate emerging issues on social, providing recommendations for resolution and/or partner involvement
• Lead consumer public relations for Dutch Bros, driving proactive trend-driven opportunities and amplifying Dutch Bros innovation and commercial programming.

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field, required
• 10+ years of experience in social media, content strategy, or public relations, required
• Proven expertise in social analytics, social listening tools, and translating trend and cultural insights (Gen Z / Gen Alpha) into content and brand initiatives
• Experience leading consumer and media relations, ideally for more trend-driven brands / categories (QSR, Cosmetics, Apparel, Toys, etc).
• Proven ability to lead and develop a team, and to work collaboratively across marketing, PR and brand partners