Director of Brand & Communications

Responsibilities

• Define, shape, and deliver Uneekor’s overarching messaging to support brand, marketing, and business objectives across all B2B and B2C touchpoints.
• Build and evolve Uneekor’s brand platform, including positioning, purpose, brand pillars and our core origin story, and define how our product lines and software fit together within the brand architecture.
• Own brand guidelines and make sure they are applied consistently by internal teams, agencies, dealers and partners.
• Translate complex technical product specifications and features into clear, compelling, consumer-centric benefits that drive engagement and action.
• Develop campaign headlines, slogans, and messaging that capture attention, strengthen brand recognition, and support product launches and marketing initiatives.
• Apply a deep understanding of audience segmentation to tailor messaging for specific customer types, their needs, challenges, and decision drivers.
• Establish and maintain a consistent brand voice, tone, and narrative, using storytelling to build trust and emotional connection with our audience.
• Partner closely with design, production, and creative teams to ensure messaging, visuals, imagery, video, and graphics work in complete harmony.
• Collaborate with product teams to develop go-to-market messaging that is technically accurate and positioned to clearly differentiate Uneekor from competitors.
• Champion content execution with internal teams and external agencies, supporting product launches, digital campaigns, website content, and event signage.

Requirements

• Bachelor’s degree in marketing, communications, journalism, business administration, or related field.
• 8–12+ years of experience in brand, communications or content roles, ideally across both B2B and B2C.
• A portfolio that shows both long-form technical writing and short, attention-grabbing headline copy.
• A track record of building or repositioning a brand, not just maintaining one.
• Experience in PR, media relations and internal communications.
• Experience marketing premium, technical or enthusiast products to passionate, knowledgeable audiences.
• Experience managing agencies and budgets; team leadership experience preferred.
• Working knowledge of ecommerce and digital marketing channels.
• Strong storytelling, negotiation, communication, and interpersonal skills.
• Ability to think strategically and analytically, with a track record of connecting brand and communications work to business growth.