Director, AEO Discoverability & Copy

Responsibilities

• Own the global copy strategy and standards, establishing the frameworks, content structures, voice principles, and operating models used to create consistent, consumer-relevant product information at scale.
• Define global discoverability standards and playbooks spanning product copy, editorial content, FAQs, structured content, content architecture, and other first-party signals that improve machine and consumer understanding.
• Build scalable product content and data foundations that improve discoverability, consistency, and content reuse.
• Establish the global strategy for AI-enabled content and copy workflows, identifying opportunities to improve content quality, personalization, localization, scalability, and operational efficiency.
• Lead the development of AEO-focused first-party content strategies, including FAQs, guides, long-form editorial content, and other LLM-friendly content formats.
• Set global governance and quality standards for AI-assisted content, including brand voice, factual accuracy, consistency, human review, compliance, and escalation requirements.
• Establish how product attributes, structured content, and copy should work together to improve product understanding and discoverability, partnering closely with Data, Digital Product, and other technology teams.
• Lead experimentation and innovation across emerging AI-discovery capabilities, evaluating new tools, workflows, platforms, and content approaches before determining opportunities for scaled adoption.
• Partner with Local BUs to incorporate consumer language, cultural nuance, and market-specific discovery behaviors into global frameworks without shifting ownership of local market strategy from the BUs.
• Partner with measurement team to build out 1P global KPIs and learning agenda used to evaluate progress and inform future investment.

Requirements

• 10+ years in content strategy, eCommerce content, digital discoverability, or related fields, with significant leadership experience.
• Demonstrated expertise across SEO/AEO/GEO, structured content, content architecture, and AI-powered discovery.
• Deep understanding of eCommerce product content, PDP ecosystems, and consumer decision journeys.
• Experience building new capabilities or operating models within rapidly evolving digital disciplines.
• Strong understanding of generative AI content workflows and associated quality and governance considerations.
• Strong strategic communication skills and ability to influence senior leaders.

Benefits

• Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.