Direct Response Creative Strategist

Responsibilities

• Own creative strategy for the brand — angle ideation, market research, brief development, script writing, and ad account analysis
• Produce 15 briefs per week across multiple product lines and funnels
• Lead daily research using GetHooked, AdSpy, and the Meta Ads Library to find fresh angles before they saturate
• Review and quality-check briefs from junior strategists — you're the senior creative voice on the team
• Collaborate with editors through Asana and Frame.io to make sure production runs tight and fast
• Bridge the gap between media buying and creative by reviewing live performance data and feeding learnings back into new concepts
• Over time, build out your own creative pod with direct reports — essentially running your own business inside the business

Requirements

• 4+ years in direct response creative strategy, with hands-on experience in health, wellness, or supplements specifically
• You've produced at least one ad that crossed $100k in spend in a single month
• Fluent in Meta Ads Manager across every metric that matters: CPA, nCPA, hook rate, CTR, AOV, RPV, cohort data
• You know how to use GetHooked, AdSpy, and the Meta Ads Library as real research tools — not things you've just logged into
• Your background is in video and direct response. You understand what makes a VSL or native ad convert at scale. This is not a UGC role
• Experience managing and developing junior strategists — giving feedback, assigning work, and raising the bar on output quality
• You thrive in lean, fast environments where the standard is performance, not process

Benefits

• Learn from the best: You'll be working directly with operators who have scaled multiple brands to 8-9 figures. Your work gets copy chiefed by people who actually know what converts. This level of mentorship doesn't exist at most brands or agencies
• Real financial upside: Base compensation of $5,000-$10,000+/month depending on experience, plus 3%-5% of spend on every creative you produce. Top performers earn $50k-$200k+ per month
• Growth path: Build your own pod, manage your own team, and grow into a leadership position with equity and profit-share conversations on the table
• Creative ownership: Full authority over angles, concepts, and briefs. No committees, no bureaucracy
• AI-first environment: Dedicated AI operations manager building tools and automations that plug directly into your workflow