Advanced Specialist, Product Marketing
Pearson
USA (Remote)
$70K/yr - $120K/yrIn-houseFull-timeMid level
2 hrs ago
Dir, Product Marketing
San Jose, CA (On-site)
Salary Not AvailableDirector/ExecutiveFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the product marketing strategy and go-to-market plan for the product line, aligning pricing, messaging, and executive-level direction with a clear path from customer feedback to roadmap.
- Product Marketing Ownership: define objectives, metrics, and GTM plan with cross-functional teams.
- Market Messaging: establish differentiated value and a consistent narrative across all channels.
- Voice of the Customer to Roadmap: translate sales and customer input into strategic prioritization and investments.
Job Description
Responsibilities
- Own the product marketing strategy and go-to-market plan for the product line, defining the objectives, positioning, and metrics that measure success.
- Define the technical and business requirements that ensure new products reach the market complete and competitive, and direct execution across the multifunctional product development team.
- Establish the messaging and value proposition for the product line and its product families, ensuring a clear, differentiated, and consistent narrative across all customer-facing channels.
- Set and own the pricing strategy for the product line, partnering with the pricing team to monitor and adjust pricing for competitiveness and margin.
- Serve as the senior product line spokesperson to the executive team, reporting on performance, market dynamics, and strategic direction, and helping to shape investment and roadmap decisions.
- Partner with sales, customers, and engineering to assess and recommend the course of action on strategic sales and customer requests, balancing customer needs with business priorities.
- Champion the voice of the customer and the field, translating customer and sales feedback into a prioritized, forward-looking product roadmap.
- Represent the product line externally as a thought leader with key customers, partners, and industry analysts, and at industry events.
- Provide strategic leadership and mentorship across the extended product marketing team, fostering a collaborative and inclusive culture.
Lattice Semiconductor
Lattice Semiconductor (NASDAQ: LSCC) is the low power programmable leader. We solve customer problems across the network, from the Edge to the Cloud, in the growing communications, computing, industrial, automotive and consumer markets. Our technology, long-standing relationships, and commitment to world-class support lets our customers quickly and easily unleash their innovation to create a smart, secure and connected world.Lattice is headquartered in Hillsboro, Oregon and has locations around the world, including world-class R&D facilities, global operations facilities, and region-specific sales offices. Major operations locations include San Jose, California, Shanghai, China, and Manila, Philippines.
