Digital and Social Media Manager

Responsibilities

• Digital Strategy & Paid Media
• Own paid media strategy and campaign execution across Meta, Google, TikTok, YouTube, LinkedIn, and other relevant channels.
• Develop campaign strategies based on organizational goals, audiences, budgets, timelines, and performance objectives.
• Determine channel mix, targeting, audience segmentation, budget allocation, and flighting, including prospecting, retargeting, and lookalike strategies.
• Manage campaign budgets and performance, optimizing audiences, creative, placements, and investment to improve results.
• Manage agency, vendor, and platform relationships and evaluate emerging platforms and advertising opportunities.
• Organic Social & Content Strategy
• Own organic social strategy across platforms, with responsibility for audience growth, content planning, publishing, and performance.
• Develop and manage a social content calendar supporting campaigns, storytelling, events, and timely opportunities.
• Partner with Marketing and Creative teams to develop engaging, social-first content, including short-form video, graphics, copy, and calls-to-action.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
• 5+ years of experience in digital marketing, paid media, social media, or a related field.
• Hands-on experience managing and optimizing paid campaigns across Meta Ads Manager, Google Ads, and TikTok Ads Manager; experience with YouTube, LinkedIn, or other digital platforms is a plus.
• Demonstrated experience developing and executing organic social strategies across platforms, including TikTok, with an understanding of social-first content, short-form video, platform trends, and audience engagement.
• Strong understanding of audience segmentation, prospecting, retargeting, lookalike audiences, conversion strategy, and the customer or supporter journey.
• Experience managing campaign budgets, testing, optimization, measurement, and tracking.
• Strong analytical skills with the ability to translate performance and audience data into clear recommendations.
• Strong project management, communication, and collaboration skills, with the ability to manage multiple campaigns and priorities.
• Experience managing agencies or external partners is preferred.